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Sharpie Advert.

Sharpie Advert. Celebrity Endorsement.

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Sharpie Advert.

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  1. Sharpie Advert.

  2. Celebrity Endorsement. Sharpie have created this advert including David Beckham to make the audience believe that their products are a lot more than they actually are. Having David Beckham using the sharpie to sign his autographs persuades the audience that you can carry a sharpie anywhere and have great use for the pen. Beckham is also a massive celebrity in a lot of countries and many people know of him and also look up to him. This adverts makes people think that if David uses sharpies then the audience should too.

  3. Brand Identity. The creators of this advert have focused on showing that the pen being used is ‘sharpie’. They have done this by using close up shots of the pen to allow the audience to spot that the pen is sharpie and that in every scenario David Beckham is in a Sharpie appears to be used to sign his autograph. They also prove to the audience that this pen can be used on most surfaces and comes in a range of colours.

  4. Lifestyle Appeal David Beckham’s life style is proven to be quite a good one. Using him in this advert appeals to the audience inspiring them to live a similar Hollywood life style as him. During the advert David comes across no problems which gives sharpie this image of using them and not having any problems in your life. The pens did not smudge, run out or look faded during the advert when in reality these problems occur.

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