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Snickers advert. Previous ads. http://www.youtube.com/watch?v=uA7-31Cxc2I http://www.youtube.com/watch?v=2UAgta6ctD8 http://www.youtube.com/watch?v=L4mP9pR-mzU. Style and tone of the ads. Central message of the ads ‘focusing on promoting a healthy lifestyle’ Sponsor of the NFL.
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Previous ads • http://www.youtube.com/watch?v=uA7-31Cxc2I • http://www.youtube.com/watch?v=2UAgta6ctD8 • http://www.youtube.com/watch?v=L4mP9pR-mzU
Style and tone of the ads • Central message of the ads ‘focusing on promoting a healthy lifestyle’ • Sponsor of the NFL. • Mars is committed to addressing health and wellness issues and promoting a healthy lifestyle. • Comedy and quick editing, quick ads that keep the audiences attention.
Target Audience • Urban, sporty social networkers. • Majority Male demographic • Users who are active online via Facebook/twitter • 16-35 year olds • ‘Male snack’ specifically aimed at men.