THE MEETINGS MATRIX

1. THE MEETINGS MATRIX that which gives origin or form

2. The Mind and the MatrixCreating Thinking and Developing Jason Clarke Minds at Work

4. what dickhead designed this loading bay? how does this tie in with the rest of the campaign? pointer schlepper

5. wanna see my new BMW? wanker pointer schlepper

6. I get on board when the money looks easy and I jump ship as soon as it gets harder

7. I perfect the MESSAGE I get the RESULT I know the MEDIUM I understand the AUDIENCE

8. I understand the problem I have a plan I see the possibilities I get it done clarity creativity cunning courage

9. ‘Solution’ space ‘Problem’ space

10. 3 Solution space I don’t give a rats 2 I see plenty of solutions but frankly, I don’t see the problem Problem space I see problems but no possibilities 1 4 I see some of the problem and some of the solutions

11. “What’s the problem?” • “I know the problem” • “Let’s divvy up the problem” • “This isn’t part of the problem” • “It must be someone else’s problem” • “I need someone else to solve my problem” • “I need to solve someone else’s problem first” • “We’re all in the problem” • “We’re all part of the solution”

12. “What’s the problem?” • “I know the problem” • “Let’s divvy up the problem” • “This isn’t part of the problem” • “It must be someone else’s problem” • “I need someone else to solve my problem” • “I need to solve someone else’s problem first” • “We’re all in the problem” • “We’re all part of the solution” operator logic industry logic

13. Seigfried without Roy

14. "It is easier to tone down a wild idea than to think up a new one." Alex Osborne modify? substitute? combine? magnify? minify? rearrange? reverse? eliminate? repurpose? adapt?

15. combine? What else is like this? Could we mix other products/services in? What else would you use at the same time? How would it crossbreed with other ideas?

16. magnify? What would it be like if it was huge? What if we just enlarged one bit? Increase number, strength, range, capacity? How could we magnify the market?

17. minify? What if it was tiny? Could we shrink one bit? Reduce the cost, effort, weight? Is there a smaller, richer market?

18. modify? What could alter or redesign? Update the technology? Rethink the adjoining bits? Any old assumptions we could lose?

19. What could we use instead? Try different materials? Try different markets? Try different components? substitute?

20. adopt? Can we pinch something from another idea? Could we copy other processes? Could we swipe the technology? Who else is doing this?

21. How would it fit somewhere else? Can it become part of another thing? How would it work on the beach? In traffic? In orbit? Underwater? adapt?

22. rearrange? How many ways could we reconfigure it? Can we restructure the process? Can we rebuild the marketplace? What isn’t doing it’s best where it is?

23. repurpose? Forget what it was made for, what can it do? Would it be in a fire? In a flood? At an orgy? What would an alien do with it?

24. eliminate? What could we lose? What’s weighing this idea down? What would it be without this component? What would we do without it?

25. What if we did the exact opposite? Would it work backwards? Inside out, upside down? Let’s zig when the market zags! reverse?

26. "It is easier to tone down a wild idea than to think up a new one." Alex Osborne modify? substitute? combine? magnify? minify? rearrange? reverse? eliminate? repurpose? adapt?

27. INTERESTING! TOTALLY CRAZY STUFF OBVIOUS

28. craziness time

29. 30 INTERESTING! craziness been done what are you, NUTS? 1 time

30. second lull craziness first lull time

31. attributes variations

32. shape material

33. shape material Round Square Plastic Metal 2 attributes x 2 variations = 4 combinations

34. 4 attributes x 4 variations = ? combinations

35. 4 attributes x 4 variations = 256 combinations

36. 6 attributes x 6 variations = 46,656 combinations

37. who what when why where how

38. LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Self-design 2nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Everyone Young Old Single Rich Poor Boys Girls Pets Zoo’s

39. LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Self-design 2nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Everyone Young Old Single Rich Poor Boys Girls Pets Zoo’s it’ll never sell…

40. LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Self-design 2nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Everyone Young Old Single Rich Poor Boys Girls Pets Zoo’s it’s crazy but I like it..

41. LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS Everywhere Shop Centre CBD Kiosk Shop Strip Movable Supermarket Rural town Homes Hospitals Self-design 2nd hand One-off Comp Des Individual Cust Service Fun Self-scan Pay whatever Pick brand Self None High Yes Sayers Singing Joking Mood Individual Customers Party Charities Local Aust Made Designers Overseas Pick Country Anyone Government Schools Us Clothes Food Shoes Travel Everything Furniture Electrical Dom Linen Collars Chocolate Everyone Young Old Single Rich Poor Boys Girls Pets Zoo’s the ideal mother’s day gift..

42. TIME FRAME DURATION SENSES MOOD LOCATION EXPERIENCE

44. 10 attributes x 10 variations = 10 billion combinations alright alright enough with the ideas already

45. 10 9 8 7 6 5 4 3 2 1 0 PRICELESS VALUE WORTHLESS

46. 10 9 8 7 6 5 4 3 2 1 0 PRICELESS BLOODY BRILLIANT IDEA GREAT IDEA NOT SO GREAT VALUE CRAP PISS WEAK WORTHLESS

47. 10 9 8 7 6 5 4 3 2 1 0 PRICELESS BLOODY BRILLIANT IDEA GREAT IDEA NOT SO GREAT VALUE CRAP PISS WEAK WORTHLESS 0 1 2 3 4 5 6 7 8 9 10 EFFORT NO SWEAT NO WAY

48. BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA 10 9 8 7 6 5 4 3 2 1 0 PRICELESS GREAT EASY IDEA NOT SO GREAT & REALLY HARD VALUE CRAP BUT EASY PISS WEAK & PRETTY HARD WORTHLESS 0 1 2 3 4 5 6 7 8 9 10 EFFORT EFFORT NO SWEAT NO WAY

49. BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA EFFORT STRATEGY (CONSERVATIVE) 2ND 5TH GREAT EASY IDEA • EASY CRAP • EASY GREAT • PISSWEAK HARD • NOT SO GREAT, REALLY HARD • BRILLIANT ALMOST IMPOSSIBLE • RESULT: A CAREER OF MEDIOCRITY NOT SO GREAT & REALLY HARD 4TH CRAP BUT EASY PISS WEAK & PRETTY HARD 1ST 3RD sounds like a plan…

50. BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA 1ST VALUE STRATEGY (RADICAL) 2ND GREAT EASY IDEA • BRILLIANT ALMOST IMPOSSIBLE • EASY GREAT • NOT SO GREAT, REALLY HARD • EASY CRAP • PISSWEAK HARD • RESULT: EARLY EXHAUSTION OF ENTHUSIASM AND RESOURCES FOLLOWED BY LIFELONG BITTERNESS AND CYNICISM NOT SO GREAT & REALLY HARD 3RD CRAP BUT EASY PISS WEAK & PRETTY HARD 4TH 5TH that’s just bloody typical, isn’t it?