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Search Culture

Search Culture. Nils Rooijmans Head of Search & Research ilse media. Search Culture. Culture : the integrated pattern of human knowledge , belief , and behavior that depends upon the capacity for learning and transmitting knowledge to succeeding generations - merriam-webster.

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Search Culture

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  1. Search Culture Nils Rooijmans Head of Search & Research ilse media

  2. Search Culture Culture : the integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for learning and transmitting knowledge to succeeding generations - merriam-webster

  3. Transmitting knowledge Origins of language

  4. Transmitting knowledge From spoken language to written text

  5. Transmitting knowledge Handrwiting to printing text

  6. Transmitting knowledge From text to Audio and Video

  7. Transmitting knowledge From broadcasting to interactive media

  8. Search Culture Search determines what knowledge gets transmitted, and thereby profoundly influences the direction of our cultural evolution.

  9. What is Google? A – Search Engine B – Advertising Platform C – Media Company

  10. What is Google? A – Search Engine ( technology ) B – Advertising Platform ( business ) C – Media Company ( culture ) D – All of the above

  11. Some Google numbers • Millions of CPU’s indexing the biggest archive of information on the planet (petabytes of information) • Largest advertsing platform with >$12 billion revenues in 2007 • Handling over 4 billion searches per month (US only!) • Biggest market share of all (>90% in Netherlands)

  12. “To Google” • Main Entry: • goo·gle • Pronunciation: • \ˈgü-gəl\ • Function: • transitive verb • Inflected Form(s): • goo·gled; goo·gling \-g(ə-)liŋ\ : to use the Google search engine to obtain information

  13. Thanks for your attention. Nils @ ilse.net

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