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Opportunities in Hyperlocal

Opportunities in Hyperlocal. Benefiting from the changing media landscape. Who's this Philip John then?. Developer/consultant. Hyperlocal site owner. Hyperlocal platform / commentary. Twit - @philipjohn. Who's this Philip John then?. What is hyperlocal?. News sites, blogs and forums

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Opportunities in Hyperlocal

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  1. Opportunities in Hyperlocal Benefiting from the changing media landscape

  2. Who's this Philip John then? Developer/consultant Hyperlocal site owner Hyperlocal platform / commentary Twit - @philipjohn

  3. Who's this Philip John then?

  4. What is hyperlocal? • News sites, blogs and forums • Focus on a small geographic area • Run by community volunteers • Largely not-for-profit • Active citizens as well as journalists • Often more engaging than local press • Extensive use of social media • Few restraints (e.g. space) • Fast

  5. What are the benefits to you? • Communicate important messages • Syndicate relevant information • Engage with the community • Gather feedback on services

  6. Alright, but how? • OpenlyLocal hyperlocal directory • Hyperlocal search engine • Comments & forum discussions • Open data (RSS feeds, APIs) • Surveys (e.g. Survey Monkey) • Twitter, Facebook et al

  7. Alright, but how? Source: http://ventnorblog.com/2009/12/22/nhs-tips-to-give-up-smoking/

  8. Alright, but how? Source: http://talkaboutlocal.org.uk/why-i'd-like-to-see-a-map-of-ukpoo/

  9. Alright, but how? Source: http://www.hyperlocalblogger.com/content-idea-local-flu-shot-information/

  10. Alright, but how? Source: http://glowing-sunrise-23.heroku.com/home

  11. Alright, but how? Source: http://data.gov.uk/search/datasets/results/nhs

  12. Alright, but how? Source: http://www.walsall.gov.uk/news/twitter_helps_find_gymnastics_group_a_home.htm

  13. More info & references • Journal Local blog - http://journallocal.co.uk • The Lichfield Blog - http://thelichfieldblog.co.uk • Pits 'n' Pots – http://pitsnpots.co.uk • Parwich.org – http://parwich.org • Ventnor Blog – http://ventnorblog.com • Greener Leith – http://greenerleith.org • Kings Cross Environment – http://kingscrossenvironment.com • OpenlyLocal – http://openlylocal.com • Harringay Online – http://harringayonline.com • Patient Opinion – http://patientopinion.org.uk • Yoosk – http://yoosk.com • Talk About Local – http://talkaboutlocal.org • Hyperlocal Blogger – http://hyperlocalblogger.com • Warwickshire County Council – http://glowing-sunrise-23.heroku.com/home • Data.gov.uk - http://data.gov.uk • Walsall Council - http://www.walsall.gov.uk

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