Symphony - the new generation internet booking engine

1. Symphony - the new generation internet booking engine Riga 2nd October 2009 Jan Barták, Jarosław Łoziński

2. Symphony V1 development team Jan Jarek MarekOndřej Petr Zdeněk

3. Amadeus Symphony Results

4. SYMPHONY – current version • Unique Selling Point +/- 7 day low fare search engine “On-line Pricer“ • Master Pricer used for fixed dates • Flexibility – modular structure • Off-line requests for additional travel products (hotels, parking at the airport etc.) processed by travel consultants • Continuous development – release No. 81

5. Special Offer Module • It creates additional demand for air tickets, on-line booking of promotional fares

6. Additional Revenues Generated by Symphony • Touch less electronic sales: • E-payment – paperless and fast payment method • Autoticketing robot – 24/7 opening hours • Messaging and check my trip – interactive on-line communication with customers • Subagent networking – on-line sales consolidation through non-IATA travel agency network • Non-air travel product and service integration – travel insurance integration completed

7. Corporate profiles • Customized on-line system for TA corporate customers • Login as a corporate member invokes • application of Corporate travel policy • application of Corporate ID for pricing • synchronization of auto elements (inserted into PNR) with associated 1A traveler/corporate profile • credit card detection in associated 1A traveler/corporate profile • preferred cabin detection in associated 1A traveler/corporate profile

8. Beginning of the true automation era On-line dynamic packaging without limits: • Internet is widely used and considered as the efficient market place • 100% e-ticketing as of 1st June 2008 • Paperless travel package shopping using e-payment and autoticketing

9. SSQ generation of Symphony Three main pillars: • Development driven by sales teams and customers STRONGER! • Unique air ticket pricing features supported by universal dynamic shopping basket concept SMARTER! • Effective project management and customer support QUICKER!

10. Symphony new generation - community concept

11. QUICKER STRONGER SMARTER Community concept • Close cooperation with markets using Symphony • User group meetings • Collection of feedbacks from different TA segments • Consulting services • Implementation and post implementation consulting activities • Sharing of best practices • Training and maintenance • On-site and on-line training for TAs • Up-to-date on-line documentation • Administration tools

12. New Symphony features New pricing possibilities: • Master Pricer Calendar • Robotic tool based on Amadeus Central System delivering matrix of cheapest available offers with +/- 3 days flexibility • Online Pricer with real-time fare quote analysis • No need to download fares with robotic tools. Communication with Amadeus System in real-time • Unlimited number of city-pairs • Low cost airlines content integration • LCC´s not present in Amadeus offered through E-travel connector. • LCC integration into Amadeus PNR through ghost segments. • A.I.R. transfer to mid/back office QUICKER STRONGER SMARTER

13. New Symphony features • Airline Special Pricer • Unique tool to promote the offer of the particular preferred airline • Overview of airline’s offer in +/- 14 days • Multi Pricer • offers given by • On-line Pricer, • Master Pricer, Master Pricer Calendar, • LCC Pricer • displayed on one screen based on each TA configuration • Payment centre • payment for more products in one transaction • individual products can be paid in different time and by different payment methods • TASF QUICKER STRONGER SMARTER

14. New Symphony features • Universal shopping basket • Common checkout for different services booked • Service fee can be paid for every service separately • Hotel accommodation • consolidation of hotel content sources(Amadeus, GoGlobal) • data exchange between air and hotel modules • unified Amadeus PNR – single point of storage for hotel booking data QUICKER STRONGER SMARTER

16. Filters – finding the right recommendation

17. Master Pricer calendar – grouping fares

18. Layers – flight selection on one page

19. On-line hotel offer display

20. Dynamic shopping basket • Additional non-air products • Go parking – low budget car park at Prague airport • Travel insurance • Destination content • TASF – travel agency service fee • Web services modification • Symphony WS are not strictly linked to air tickets any more • Possibility to process many requirements asynchronously – no need to wait for time demanding operations before displaying the result • More operations can be processed at the same time QUICKER STRONGER SMARTER

21. Dynamic shopping basket

23. Autoticketing module Full automation of the booking process • 24/7 operation • Integrated with agency’s queue system • Full control over PNR flow • PNR content filter • automatic ticketing for specified PNRs • protection from misuse • by validating carrier • by departure city • by FOP • etc… QUICKER STRONGER SMARTER

24. New Customer Support structure • Transparent help desk problem tracking and reporting system • 24/7 technical help desk • On-line and remote administration tool – access for ACOs and TA administrator • Project management for new implementations and changes • Comprehensive documentation available on-line http://doc.symphony.cz QUICKER STRONGER SMARTER

25. QUICKER SMARTER STRONGER STRONGER New Customer Support structure 25

26. 26

27. New Symphony administration tool

28. Migration process QUICKER STRONGER SMARTER 28 • Project driven process coordinated by ACO CZ • Market specific settings – translations, configuration, features • Presentations to travel agencies • Training for the new administration tool for Amadeus Latvia and the demo site creation • Resource planning and creation of the time schedule for TA migrations • Migration of the TA application • Transfer of existing configuration from current version • Test environment set up • Acceptance document sign-off • Successful launch into production mode

29. Thank U Y O