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Digital Disruption of an Industry UBER, ZipCar , AirBnB , oBike , 3U , WeMo

Digital Disruption of an Industry UBER, ZipCar , AirBnB , oBike , 3U , WeMo. Prepared by: Celeste Ng Updated on: March, 2019 The contents in this ppt are direct quotes from the sources as indicated in each slides. UBER – industry of taxi. Business model of UBER.

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Digital Disruption of an Industry UBER, ZipCar , AirBnB , oBike , 3U , WeMo

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  1. Digital Disruption of an Industry UBER, ZipCar, AirBnB, oBike, 3U, WeMo Prepared by: Celeste Ng Updated on: March, 2019 The contents in this ppt are direct quotes from the sources as indicated in each slides

  2. UBER – industry of taxi

  3. Business model of UBER Source: https://www.quora.com/What-is-Ubers-business-model-1# • Uber is an on-demand transportation service which has brought a revolution in the taxi industry all across the world. • The business model of Uber has made it possible for people to simply tap their smartphone and have a cab arrive at their location in the minimum possible time.

  4. Business model of UBER Source: https://www.quora.com/What-is-Ubers-business-model-1#

  5. Revenue of UBER • If you have ever travelled in a taxi, you might have paid the driver in cash at the end of your journey. The cash collected by each journey is the only source of revenue for a traditional cab company. Uber is no different. … imagine 1 million rides a day. It will help you calculate those big numbers that Uber earns. • The revenue model of Uber is as unique as their business model. It can be explained as: • 1. Different cab models to cater to everyone: • Uber has not limited itself to a particular segment of cars or to a particular segment of people. There is Uber X, Uber Black for those who love to travel in a black car, Uber Taxi for those looking for cost-efficient solutions and Uber SUV for those who want luxury. • 2. Surge Pricing Technology: • Variation in cab fares according to situation is an important aspect of Uber’s business model. Whenever the demand increases, per mile prices are automatically increased. The new price depends on the number of available drivers and the number of requests made by people who want to travel. Uber has applied for a price surge technology patent in the US. • 3. Other Uber rides: • Uber has come a long way from cabs. It now offers boats, helicopters as well as some other transportation means on demand. Uber recently launched a motor­cycle-pickup service in Paris, a delivery service in San Francisco, and an ice-cream-truck-delivery service in 7 other cities. However, these means are available in selected geographical locations but it has led Uber to add new streams of revenue into its business model. Source: Khabra, Dee, 2016, What is the difference between business models of Uber and Ola? URL: https://www.quora.com/What-is-the-difference-between-business-models-of-Uber-and-Ola

  6. Salient Features of Uber • A user can tap his smartphone and call a cab at his location. • The driver has the option to accept or reject a ride. • If driver accepts the ride, driver details are sent to the customer along with ETA. • The customer can track the driver as he arrives to his location. • The driver can also track the exact location of the customer and reach his exact location. • The payment procedure is handled by Uber. Source: Khabra, Dee, 2016, What is the difference between business models of Uber and Ola? URL: https://www.quora.com/What-is-the-difference-between-business-models-of-Uber-and-Ola

  7. Zipcar – industry of car rental

  8. URL: http://www.zipcar.com/

  9. URL: http://www.zipcar.com/

  10. URL:http://www.zipcar.com.tw/welcome

  11. URL:http://www.zipcar.com.tw/welcome

  12. URL:http://www.zipcar.com.tw/welcome

  13. Airbnb – industry of travel & hospitality酒店業

  14. Introduction • Airbnb is an online marketplace and hospitality service, enabling people to list or rent short-term lodging including vacation rentals, apartment rentals, homestays, hostel beds, or hotel rooms. The company does not own any lodging; it is merely a broker and receives percentage service fees (commissions) from both guests and hosts in conjunction with every booking.[3][4][5] It has over 3,000,000 lodging listings in 65,000 cities and 191 countries,[6] and the cost of lodging is set by the host. Like all hospitality services, Airbnb is a form of collaborative consumption and sharing. Source: Wikipedia, 2017; URL: https://en.wikipedia.org/wiki/Airbnb

  15. Source: Wikipedia, 2017; URL: https://en.wikipedia.org/wiki/Airbnb

  16. How it works • Fees charged: • Registration and account creation is free.[74] On each booking, the company charges: • guests a 6%-12% "guest services" fee and charges • Hosts房子主人a 3% host service fee.[75][76][77][78][79] • Pricing is determined by the host, with recommendations from Airbnb.[84] • Hosts can charge different prices for nightly, weekly, and monthly stays as well as make adjustments for seasonal pricing.[84] • Hosts add descriptions of the residence, amenities設施, available dates, cancellation policies, and any house rules.[85] • Hosts are advised to upload at least a few photos of the lodging that is offered.[86] • For eligible hosts, Airbnb offers free professional photography.[87] • Interested parties are required to message the property owner directly through Airbnb (and not via another method) to ask questions regarding the property. • … a host has 24 hours to accept or decline a booking.[88][89] • After the reservation, hosts coordinate meeting times and contact information with guests.[84] Source: Wikipedia, 2017; URL: https://en.wikipedia.org/wiki/Airbnb

  17. Airbnb – industry of travel & hospitality酒店業

  18. Introduction • Airbnb is an online marketplace and hospitality service, enabling people to list or rent short-term lodging including vacation rentals, apartment rentals, homestays, hostel beds, or hotel rooms. The company does not own any lodging; it is merely a broker and receives percentage service fees (commissions) from both guests and hosts in conjunction with every booking.[3][4][5] It has over 3,000,000 lodging listings in 65,000 cities and 191 countries,[6] and the cost of lodging is set by the host. Like all hospitality services, Airbnb is a form of collaborative consumption and sharing. Source: Wikipedia, 2017; URL: https://en.wikipedia.org/wiki/Airbnb

  19. Source: Wikipedia, 2017; URL: https://en.wikipedia.org/wiki/Airbnb

  20. 2018 New Services – AirBnB Plus and Beyond by AirBnB Airbnb – industry of travel & hospitality酒店業

  21. Source:楊晨欣, BusinessNext, 2018, URL: https://www.bnext.com.tw/article/48267/airbnb-launches-airbnb-plus?utm_source=dailyedm_bn&utm_medium=content&utm_campaign=dailyedm

  22. New Services – AirBnB Plus and Beyond by AirBnB • 比起原有Airbnb平均一晚100美元價格， • Airbnb Plus每晚至少都得200美元起跳，鎖定那些有旅遊預算、追求高規品質的旅客。 • 如果旅館業者在Airbnb上的價錢比較低，這個新的選項可能直接衝擊Booking.com、Expedia、Priceline等線上旅遊網站的銷售成績。 • Airbnb今年春季末還會推出一款主打豪華住屋的服務「Beyond by Airbnb」。Airbnb • 「Beyond by Airbnb」--- • 一個新服務 • 這是去年併購豪華家庭住屋出租服務Luxury Retreats所延伸出來的， • 為的就是針對再高階的旅遊住宿市場，提供豪華住宿旅遊者所渴望的體驗。 Source:楊晨欣, BusinessNext, 2018, URL: https://www.bnext.com.tw/article/48267/airbnb-launches-airbnb-plus?utm_source=dailyedm_bn&utm_medium=content&utm_campaign=dailyedm

  23. oBike – industry of bicycle rental

  24. oBike • is a Singapore registered stationlessbicycle-sharing system started by businessmen Shi Yi and Edward Chen with operations in several countries. • The bikes have a built-in Bluetooth lock and can therefore be left anywhere at the end of a journey, not just at a docking station. • Users use a smartphone app to locate and hire bikes. Source: Wikipedia, 2019, URL: https://en.wikipedia.org/wiki/OBike

  25. 3U – Taipei city green environment project - UBike, Umotor, Ucar (臺北市政府「共享、綠能、E 化」共享交通工具)

  26. 3U 計畫當中的成員 Youbike，在台北市已有一萬多台的數量，累積使用人次超過一億 • Umotor: • 2016年年底上路 • 其實全台北市有800台 • 就是WEMO電動機車， • 用app就能找到位置，收費計算前6分鐘15元，第7分鐘開始每1分鐘多2.5元 • 路邊免費停車 • Ucar • 共享汽機車服務， • 由市府提供友善環境，如停車場設充電柱免費充電 Source: (1) 陳彥丞, October 2018, Manager Today, URL: https://www.managertoday.com.tw/articles/view/56836; (2) 譚伊倫, 2018, TVBSURL: https://news.tvbs.com.tw/life/896815

  27. Source: Taipei City Government, 2019, URL: https://smartcity.taipei/project/18?locale=en

  28. Wemo scooter – motorcycle rental

  29. 共享機車品牌 WeMo Scooter（威摩科技 - 民間業者發展的Umotor）發表上線兩周年成績，成功達到近百萬的騎乘次數 (million of rides)， 預計在今年底機車投放數量可達 3000 台，有望成為全球第三大的業者。 • WeMo 的車子 • 沒有固定站點， • But, 必須下載 App 自行找尋鄰近停放的車輛去租借， • The success of WeMo Scooter collaboration with Taipei City Government is due to • 積極、緊密的溝通，強化和政府關係 • WeMo成為台北市政府的「3U 計畫」：Ubike、Umotor和 Ucar的一員。 • 目前 WeMo 在台北已經 • 投放了 2000 台機車， • 累積 7 萬會員數，每月活躍用戶數達 30%。 • 一台機車每天被租用近 4 次，平均上路時間為 87 分鐘 Source: 陳彥丞, October 2018, Manager Today, URL: https://www.managertoday.com.tw/articles/view/56836

  30. Source: Taipei City Government, 2019, URL: https://smartcity.taipei/project/18?locale=en

  31. Source: Taipei City Government, 2019, URL: https://smartcity.taipei/project/18?locale=en

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