Affordable & Trustable Public Relations

1. Affordable & Trustable Public Relations

2. Table of Contents • About Agency PR • Key Competitive Advantages • Our Services • Case Studies • Social Campaigns

3. About Agency PR

4. About Agency PR • UK-based Agency PR is a company that supplies wide brand management, creates communications and offers marketing solutions. Our diverse and skilled workforce generates disruptive ideas to build outstanding communications, breaking through clutter marketing solutions to our clients. • Our dominance of media arts and strong connections cross-boundaries underpin effective Public Relations strategies for building brand awareness and positioning key messages into target audiences. • Clients can benefit from our expertise in technology and travel industries, with visual multimedia campaigns for brand differentiation. Furthermore, our close relationships with opinion leaders and large database updated with over 10.000 journalists and editors world-wide could be exploited for both vertical and mainstream purposes with multi-level PR activities.

5. Key Competitive Advantages

6. Key Competitive Advantages • Strong Business & Technological Background • Advanced communication skills in Spanish, English and Portuguese • Drive and Proactiveness • Efficiency and Punctuality • Multi-level PR • Web/Video/Graphic design • Community Management • Analytics

7. 1. Strong Business & Technological Background • Profesional team with post-graduate academic formation on MBA International Business, International Public Relations, Communications Science and Journalism, Graphic and Web Design. • In addition to our valuable human resources, Agency PR owns a network of travel/tech/lifestyle/gaming websites worth 500.000 visits a month, with strong presence in different markets. • The hybrid capabilities of technological and social backgrounds allow Agency PR to provide flexible services and deliver excellence.

8. 2. Advanced communication skills in Spanish, English and Portuguese • Native communication graduates on different countries enhance the diverse human force of Agency PR, empowering campaigns cross-countries.

9. 3. Drive and Proactiveness • Creativeness and responsibility are core values embedded at Agency PR’s DNA. • We are committed to increase our client’s brand goodwill by defining solid pillars that will sustain the whole campaign. • Our sense of belonging on the account leads to personalized services co-working closely with the client, not limiting to deliver a task but interacting proactively with each particular case, bringing suggestions from other angles for achieving the greatest value.

10. 4. Efficiency and Punctuality • Agency PR has a British motto of making things simple and sharply on time. • We always work hard in order to exceed expectations by planning and implementing accordingly.

11. 5. Multi-level PR • From consumer PR, to corporate and digital PR on any industry, Agency PR is a dynamic organization that leverages multilevel PR for achieving differentiation and sustainability. • Our comprehensive cross-cultural understanding and strong media connections allow quick expansion and consolidation of strong brand awareness in any region.

12. 6. Web/Video/Graphic design • Our creative team has a large portfolio of award-winning online assets that speak for themselves, demonstrating advanced dominance of latest multimedia technologies. • These core capabilities provide added value for any PR camping, as they are optional add-ons that could be incorporated upon request and implemented on the go.

13. 7. Community Management • Our strong expertise with successful Facebook contests and fluent management of social channels including RSS, Twitter, Youtube and Blogs are a must on today’s strategies for consumer PR campaigns.

14. 8. Analytics • We have comprehensive know-how on project management, with systems for measuring the effectiveness of ongoing PR campaigns for the purpose of optimizing in real time. • On the planning stage of each campaign, we will co-work with the client to set relevant KPI (Key Performance Indicators) as well as other metrics that will allow proper assessment.

15. Our Services

16. Our Services • Press Release Creation/Translation • Content Distribution • Product Reviews • Interviews • Strategic Planning • Press Conferences • Shows & Events • Social PR • Digital PR • Mentions & Testimonials • Monitoring

17. 1. Press Release Creation/Translation • Our creative writers guarantee first class content targeted to segmented audiences. Translation to English, Spanish and Portuguese are common practise on Agency PR’s campaigns. • We can adapt the content with the profile of the target media by incorporating key corporate messages and highlighting products’ features on press releases, articles, stories and case studies. • Our contents have a balance of technical and practical information, using the appropriate vocabulary depending on the final audience.

18. 2. Content Distribution • Media outreach services include not only the distribution of press releases, but also the follow up of publications, clippings and analytics measurements. • We secure publications on both mainstream and niche media accomplishing more accurate results.

19. 3. Product Reviews • We pre-select key mainstream media that can add the greatest value by reviewing target products. • After that, we coordinate the product shipment and provide tech support to journalists to make sure we obtain the best possible outcome. • Reviews are then shared on social networks for further exposure and comments or questions generated by readers are addressed accordingly.

20. 4. Interviews • One-to-one interviews between managers of Olympus and influential opinion leaders from strategic media are coordinated and executed as an important complement of any effective PR campaign.

21. 5. Strategic Planning • Agency PR will work dynamically with your firm by formulating long term objectives, setting strategic plans to achieve those goals, and defining control systems for assessment and optimization. • As part of this strategic planning process, Agency PR provides in advance full detail of PR Promotional Calendar by theme or products launches with a breakdown of specific activities to be conducted on the set time-frame. • Follow up meetings and conference calls with the client will help to monitor the progress of the campaign according to the plan, allowing the refining of processes and leveraging of resources in real time if required.

22. 6. Press Conferences • We organize press conferences of any scope in different countries on request. • This activity includes but is not limited to the following services: set up of the venue, coordination of speakers’ line-up, promotion of the event, catering and photography.

23. 7. Shows & Events • Full operational and logistic support is provided for events such as trade shows, exhibitions, work-shops, conferences, seminars, or any other social activity required. • Invitations to the media and possible interviews would be coordinated to maximize our client’s trade shows participation. • Ground-level support is provided on request.

24. 8. Social PR • Traditional PR activities are complemented with must-have social PR initiatives, including active participation with end-users through blogs, forums and social networks. • Agency PR’s established social channels provide an ideal platform for sharing multimedia contents that enhance outreach capabilities by interacting into deeper levels with end-users, which leads to extended customer loyalty.

25. 9. Digital PR • Agency PR runs all PR campaigns SEO-optimized. • Our best practises for digital marketing are applied to every online publication of our PR campaigns, generating extraordinary side results by positioning clients’ brand on search engines and driving more traffic to their website consequently.

26. 10. Mentions & Testimonials • Another arm of our PR services consists in pitching strategic media for inserting mentions to our client’s brand into relevant stories. • By understanding the intrinsic message of the content and the target audience of each media, Agency PR will educate journalists with the key competitive advantages of our client's products, so journalists can include these concepts into their messages for the benefit of their readers.

27. 11. Monitoring • Monthly, quarterly and annual reports are provided with analysis of full metrics, comparison tables and graphs, clippings and social impact. • Reports breakdown the performance on each country and region. • Data is presented into friendly interfaces for proper assessment that will allow to take informed decisions.

28. Case Studies

29. Quick facts • Agency PR has extensive track-record of successful PR campaigns, working with leading firms from different industries and countries. • Some clients include:

30. EnGenius Routers - Argentina Broadcasted product review at TNTecno / by Federico Wiemeyer @wiemeyer Coverage in Clarin.com / main newspaper in Argentina

31. EnGenius Routers - Peru

32. EnGenius Routers - Brazil

33. EnGenius Routers - Mexico

34. Social Campaigns

35. Facebook Campaigns Sample

36. Quick Stats – Facebook Campaign • 5.000+ Facebook fans obtained • 20.000 unique online visitors • 563 comments and interactions • 591 emails • 250 newsletters subscriptions • Google Page Rank boost