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Social Media

Social Media. Why should I be using it?. Coldwell Banker on Social Media. Facebook.com/cbonline and @CBTweet launched June 22 Over 630 fans on Facebook in five months Over 330 followers on Twitter in five months 2-4 updates per day and over 12,000 page views on Facebook.com/cbonline.

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Social Media

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  1. Social Media Why should I be using it?

  2. Coldwell Banker on Social Media • Facebook.com/cbonline and @CBTweet launched June 22 • Over 630 fans on Facebook in five months • Over 330 followers on Twitter in five months • 2-4 updates per day and over 12,000 page views on Facebook.com/cbonline

  3. How does Social Media help? • Name recognition and brand awareness • Search engines reward content that matches what people are searching for • Social Media is the most popular content on the web today, and it is also the most frequently updated • Recency and relevancy

  4. How do I get started? • Pick a site and set up a profile • Facebook, LinkedIn, Twitter, Myspace, etc. • Spend 10-15 minutes a day exploring, “listening”, reaching out • Most social media sites share the same basic principles • Being comfortable with one will allow you to try others • Don’t overextend yourself

  5. How do I get started? • Comment on real estate blogs, write reviews on Yelp, answer questions on Trulia Voices • Joining the discussion is the best way to begin painting yourself as the expert • No need to be pushy; people online are searching for answers and will recognize quality when they see it

  6. It’s not advertising. • People go to social networking sites for a variety of reasons • Catch up with former and current acquaintances (Facebook) • Look for trending stories and innovative tech practices (Twitter) • Search for answers to questions from communities of experts and peers (Yelp, Trulia Voices, Yahoo Answers) • Solidify business relationships/networks online (LinkedIn)

  7. Position yourself correctly, and you will be there when the consumer is ready to contact you.

  8. SEO Resources • Google’s tips • Big Green Couch on Twitter • Newsfeed aggregator for SEO • Compass Internet Systems • See pages 7 and 8 for specific optimization tips • ColdwellBankerOnline.com Agent Profile Tips

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