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A portfolio of 4 devices fully addresses over 90% of all Consideration Sets

A portfolio of 4 devices fully addresses over 90% of all Consideration Sets. Looking left to right on the chart, adding an incremental device shows the increase in the number of Consideration Sets fully addressed. If only Device I is offered, 63% of Consideration Sets are addressed.

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A portfolio of 4 devices fully addresses over 90% of all Consideration Sets

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  1. A portfolio of 4 devices fully addresses over 90% of all Consideration Sets • Looking left to right on the chart, adding an incremental device shows the increase in the number of Consideration Sets fully addressed. • If only Device I is offered, 63% of Consideration Sets are addressed. • If Device B is offered along with Device I, 80% of Consideration sets are addressed. • Adding Device A, Device P and Device V create negligible differences in sales. Consideration Set Tablet TURF Analysis NOTE: The order of adding Device M and Device K can be reversed and the resulting Likelihood to Purchase would still be the same Base = 310 Q. How likely are you to consider buying each of the following devices for yourself in the next 12 months?

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