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06 - Advertising

Matakuliah : G0622/Bahasa Inggris 1 Tahun : 2005 Versi : 1.01. 06 - Advertising. Learning Outcomes. Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising. Membuat ‘summary’. Outline Materi. Quote of the Week.

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06 - Advertising

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  1. Matakuliah : G0622/Bahasa Inggris 1 Tahun : 2005 Versi : 1.01 06 - Advertising

  2. Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : • Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising. • Membuat ‘summary’.

  3. Outline Materi

  4. Quote of the Week

  5. Definition of Advertising

  6. 1. Introduction

  7. 1. Introduction • Which advertisement do you like best ? Why?

  8. Good & bad advertisement • What makes a good advertisement ? • Do you think that the advertising practices described are acceptable ? • Which of the statements do you agree with ?

  9. Book • Answer comprehension questions to check understanding of topic vocabulary and concepts.

  10. In class / Assignment: • Discuss good and bad advertisements and the effects of advertisements. • See Assignment 06-01: Discussion

  11. 2. Vocabulary

  12. Advertising media & methods • Media • Methods • Verbs

  13. Book: • Use vocabulary to describe advertising media and methods.

  14. In class / Assignment: • Discuss the media and methods used in advertising. • See Assignment 06-02: Discussion Board Activity

  15. 3. Reading

  16. Outdoor advertising • Segments • Soaring • Mass market • TV slot • Kiosks

  17. Book: • Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.

  18. Outdoor advertising • Billboards • Transport • Street furniture • Bus shelters • Public toilets

  19. 4. Listening

  20. Book: • Listen to a business expert speak about successful advertising and extract meaning. • Andrew Pound - a marketing manager for Kraft Jacobs Suchard

  21. In class / Assignment: • Write a summary comparing the marketing strategies of two carmakers. • See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies

  22. Summary

  23. Assignments • 06-01: Discussion • 06-02: Discussion Board Activity • 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies • Due next week

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