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Social Media

Social Media. Are you listening?. Why do I want to engage in social media? What do I hope to accomplish? Where do I belong? Who is my target audience?. Prep work…. Why?. What?. Outreach… Information… Clarification… Resources… Customers…. What added value do you hope to provide?

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Social Media

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  1. Social Media Are you listening?

  2. Why do I want to engage in social media? • What do I hope to accomplish? • Where do I belong? • Who is my target audience? Prep work…

  3. Why? What? Outreach… Information… Clarification… Resources… Customers… • What added value do you hope to provide? • Are there issues that need to be addressed?

  4. Where? Who? Stakeholders… Customers… Critics… • Selecting your platform

  5. Monitoring v. Metrics

  6. Assessing sentiment • Identifying influencers • Studying success • Comparing like minds Taking the 1st Step…

  7. Do they like me? We are the Champions! Advocates Evangelists Rewards Requests • Complaints • Inquiries • Recommendations • Customer Service

  8. Best Practices Competition Which brands or organizations similar to yours are utilizing social media? How are they maximizing their efforts and audience? • How can you effectively convey your message? • What is the personality or tone of your online presence? • Evaluating current customer service methods

  9. Respond React Engage Promote Get Moving!

  10. Nicole Sunstrum Social Communications Specialist Chair, State of Michigan Social Media Board @sunstrumn sunstrumn@gmail.com www.facebook.com/nikki.sunstrum

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