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Global Car Industry Overview

Global Car Industry Overview. Consolidation Global networks Legislation dependent technology Homogenous products. PEST Analysis. Political Environmental legislation explorations UK car market affected by investigations High concentrations of market ownership. PEST Analysis. Economical

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Global Car Industry Overview

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  1. Global Car Industry Overview • Consolidation • Global networks • Legislation dependent technology • Homogenous products

  2. PEST Analysis Political • Environmental legislation explorations • UK car market affected by investigations • High concentrations of market ownership

  3. PEST Analysis Economical • Overcapacity • Industry at the whim of the business cycle • Few independent car makers • Difficulty in sustaining competitive ads.

  4. PEST Analysis Social • Erosion of brand extras • Market movement from petrol to diesel • Manufacturing to a consumer dictated market

  5. PEST Analysis Technological • Discoveries spurred by govt. legislation • Rising costs of developments • New model development is cautious

  6. Main Competitive Factors • New technological developments • Brands and joint ventures • Alliances to further market knowledge • Sharing design/technological developments • International boundaries being eroded

  7. A Look At Ford and GM Ford • Growth by acquisitions • Jaguar, Volvo, Aston Martin, Land Rover General Motors • Prioritized in making alliances • Smart way of being global but local

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