1 / 11

Industry overview

Industry overview. Hybrid car sales are projected to go 2.5 2008 to 3 % in 2009 Hybrid car sales are expected to triple by 2015 This segment will represent 7% of the car market. The Company.

MartaAdara
Download Presentation

Industry overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Industry overview • Hybrid car sales are projected to go 2.5 2008 to 3 % in 2009 • Hybrid car sales are expected to triple by 2015 • This segment will represent 7% of the car market

  2. The Company • Hyundai has one of most technologically advanced and environmentally state of the art manufacturing facility • “We believe that all corporations have the moral responsibility of caring for the individuals that make up our national community” • Product line- wide range from Subcompact to Minivans • North American car of the year 2009

  3. Macroenvironment • Technology- Engine, Electric Motor and Battery • Economic-Us is currently in a state of economic recession • Competitive Forces- Toyota holds over half of the hybrid market share • Demographic- Typical Hybrid buyer is well educated, high income person in their late forties or fifties

  4. Macroenvironment • Sociocultural Forces- • Politics and Law- Must use EPA statistics in advertising • Physical environment- Alternative fuels gaining popularity

  5. Market Segments

  6. Product Standard Features • Front and side impact air bags • Antilock breaks • Leather interior • Heated front seats • Halogen headlights and fog lights • 55 highway miles per gallon • Satellite Global Positioning System • Roadside assistance kit

  7. Price • Objective- 42,000 base model • Income- achieve a return on investments • Encourage an increase in market share through competitive pricing strategies • Undercutting the competition

  8. Place • Location- State California • Emission Laws • Manufactured in Arizona Plant • Transported via rail • Channel of distribution Manufacturer-retailer-consumer

  9. Promotion • Persuade via Personal and Electronic Interactive Media • Personal selling • Sales promotion offer extended warranty at no extra cost • Message “luxury does not need to come at a cost” • Promotional staircase- Position ourselves in the liking preference area • Push strategy

  10. Conclusion • Hyundai translates to Modernity in Korean

More Related