By Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge)

1. HI-MEETING 1 KOM 3364 KOMUNIKASI KEPIMPINAN By Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge) Assoc. Prof. in Corporate & Organizational Communication

2. LET’S TALK! Step into my office at FBMK Speak/text to me at 0192373973 Log on to www.vodppl.upm.edu.my zulhamri@upm.edu.my Like me at Zulhamri Abdullah

3. SINOPSIS • Kursus ini membincangkan konsep, teori dan fungsi komunikasi kepemimpinan dalam organisasi; gaya kepemimpinan; kepemimpinan berkarisma ; komunikasi pelatihan; kepelbagaian organisasi; teknologi komunikasi; strategi komunikasi kepemimpinan; dan cabaran dalam kepemimpinan.

4. Learning Outcomes • 1. menerangkan konsep dan fungsi komunikasi kepemimpinan dalam sesebuah organisasi. • 2. menerangkan kepentingan ciri-ciri komunikasi kepemimpinan dari segi penyeliaan, pelatihan, dan karisma. • 3. menjustifikasikan strategi komunikasi kepemimpinan yang berkesan dalam organisasi.

5. CONTENT OF COURSE • 1. Concept, theory and functions of leadership communication • 2. Organizational theories: a perspective of leadership • 3. Leadership styles • 4. Executive coaching • 5. Leaders as change agents

6. 6. Managing leadership communication strategy • 7. Building and Leading High-Performing Teams • 8. Strategic Internal Communication • 9. Strategic External Relations • 10. Emotional Intelligence & Cultural Literacy

7. References PHOTOCOPYING OF BOOKS IS RESTRICTED UNDER LAW Textbook:  *Barrett, Deborah J. (2013). Leadership communication. 4th Edition. Boston: McGraw-Hill Irwin. 2.Chemers, Martin M & Ayman, Roya. (1993). Leadership theory and research: Perspectives and directions. San Diego: Academic Press, Inc. 3.Dubrin, Andrew. J. (2004). Leadership: Research findings, practice and skills. New York: Houghton Mifflin Co. 4.Hassan, Abdullah & Mohd, Ainon. (1998). Komunikasi untuk pemimpin. Kuala Lumpur: Utusan Publication. 5.Witherspoon, Patrick D. (1997). Communicating leadership: An organisational perspective. Boston: Allyn and Bacon. 6. Zulhamri Abdullah. (2008). International Corporate Communication. 2nd Edition. Singapore: Pearson Prentice Hall.

8. How to improve yourself… • READING! READING ! READING • Read a lot – formal (e.g. books, journal articles) and informal (online news, facebook) EVERYDAY • WRITING! WRITING! WRITING! • Write formal (e.g. assignment) and informal (e.g. chat, facebook, twitter) EVERYDAY

9. Penilaian KOM3433PJJ

10. TUGASAN 1 (10%) • Nyatakandefinasikepimpinan. • Nyatakan 10 ciriseseorangpemimpin yang berjayadariperspektifkomunikasi. • Due by Week 5

11. TUGASAN 2 (20%) • Huraikankepentingankomunikasikepimpinan. • Bincangkan 3 gayakepimpinan. Huraikangayatersebutberdasarkanperspektifkomunikasi. Due by Week 7

12. TUGASAN 3 (30%) • Anda adalah seorang pegawai yang sedang berkhidmat di Unit Strategi Komunikasi di sesebuah organisasi berorientasikan perkhidmatan. Anda diminta oleh majikan untuk menjayakan satu kempen komunikasi berstrategik. • Sila jawab soalan-soalan berikut: • Apakah fungsi, peranan dan tugas seorang pemimpin dalam menjayakan kempen tersebut? • Apakah gaya kepemimpinan yang perlu dipamerkan untuk menjayakan kempen tersebut? • Berdasarkan teori kepemimpinan, bincang dan aplikasikan satu teori kepemimpinan bagi menjayakan kempen tersebut?

13. Keterangan Tugasan • Tugasantersebutmestilahdisediakanoleh pelajardanperludiserahkanpadawaktu yang telahditetapkan: • Tugasan 1: Minggu 5 (5 mukasurat) • Tugasan 2: Minggu 7 (10 mukasurat) • Tugasan 3: Mingu 10 (15 mukasurat) • Markahakanditolakbagipenghantarantugasan yang lewat • Tugasan yang dibuatmestilahmengandungisekurang-kurangkannya10bukuteks, artikeljurnaldan/ataurujukan yang berkaitan.

14. ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows: Marking Criteria Marks 1. Content 30 2. Organization 30 3. Presentation 20 4. Style 20 Total: 100%

15. ASSIGNMENT MARKING SCHEME(2) Content Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant supporting academic materials and real world examples; and excellent use of direct quotations. Organization Great mapping strategy guiding the readers; a clear introduction including a thesis statement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices. Presentation Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, & overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical structures; and able to demonstrate appropriate length with excellent spelling and punctuation. Style Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high quality and innovation; and overall consistency of the style addressed throughout.

16. EXAMINATION • MID-TERM EXAM: • OBJECTIVE/SUBJECTIVE • FINAL EXAM: • OBJECTIVE/SUBJECTIVE • Recall questions; multiple choices; true & false • The question based on understanding, reasoning, application, and synthesis. • General knowledge is strongly needed

17. 1 Concept, Theory and Functions of Leadership Communication • LC is the controlled, purposeful transfer of meaning by which leaders influence a single person, a group, an organisation, or a community. • Core communication skills • Analysing audiences • Developing com strategy • Capabilities – business com • Managerial communication skills • Managing others – one-to-one contact • Emotional intelligence & cultural literacy • E.g. leading meetings & managing teams • Corporate communication skills • Leading orga & addressing a broader community • More complex – communicating with internal & external stakeholders • Leaders of change program & vision development

18. 2 Organizational Theories: A Perspective of Leadership • An organization is “as a complex social unit designed to achieve a specific purpose”. • Three organizational theories: • Classical Theories of Organisation • Focus on performance and outputs, not relationship • Humanistic Theories of Organisation • Relationships among workers have a major impact on the work accomplished in the organization. • Integrative/system Theories of Organisation • Dynamic - most corporations went through some changes – technologies; foreign competition; economic recession.

19. 3 Leadership Styles • Leadership style – followers expect that how leaders should act or perform • Varying styles: • The leader’s personal characteristics • The characteristics of followers • The characteristics of the organisation • Task goals • External constraints affecting the organization & the leaders

20. 4 Executive Coaching • The coach is a trusted superior, and the person being coached is a trusted subordinate • Effective leaders are good coaches • CEO of Ford Motor Co. – “I see myself as a coach, and my job is to set the direction of the company, to make sure we have the right players and eliminate the politicking”. • Coaching is a way of enabling others to act and build on their strengths. • Coach should be care enough about people to invest time in building personal relationship with them.

21. 5 Leaders As Change Agents • Elements of change process • Change is a multi-component process – a series of stages • Change is both perceptual and behavioural – enacting a new way of thinking & changing behavior • Organisational change affects each individual in the multiple roles • Change may be incremental or transformational • Incremental – minor improvement • Transformational – major changes: multidimensional, multifunctional, radical, & discontinuous change

22. SEBAB PELAJAR GRED RENDAH / GAGAL • TIDAK MENJAWAB SOALAN TUGASAN DGN BETUL • TIDAK MENJAWAB SOALAN PEPERIKSAAN DGN BETUL • MENJAWAB SAMBIL LEWA DALAM PEPERIKSAAN • TIADA RUJUKAN DALAM TUGASAN • TIADA CITATION DALAM TEKS TUGASAN

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