Posters or Signs?

1. Posters or Signs?

2. Publicity – • Who • What • When • Where • Why • How • How much

3. Marketing • Why • To whom • Desired outcome

4. Target audiences • Groups who “hang together” • Groups who are naturally together

5. Develop a list of your target audiences

6. General target audiences at a school: Administration Students Parents Staff Faculty Neighbors to the school Community leaders

7. Administration Site Principals Superintendent-level staff

8. Students Jocks Preps Cowboys Skaters Nerds/geeks

9. Marketing Media Word of mouth Printed “Brag-abouts” or Brochures Flyers Programs Electronic Web sites Emails Radio TV PA announcements Large format Media Signs Posters Billboards Banners

10. 5 basic components of a marketing piece Grabber WSIC (Why Should I Care) Basic Information (5 seconds) Involvement Statement –(hook) Quick Recap Something to say Someone to say it to Some way to organize it Some thing to put it on Some thing to write with Some way to write it Some way to make it stand out Some place to put it Some way to hold it there

11. 9 components of a highly effective Poster campaign

12. #1 Something to say! Content Poster form

13. #2 Someone to say it too Target audience

14. #3 Some way to organize it Layout Thumbnail sketch

15. Thumbnails are: General sketches for placement of the 5 elements

16. Plan your workand work your plan

17. First thing is a margin Keeps work on the page Provides a place to tap the poster up. Makes things appear to be even and balanced

18. Add the 5 elements in order: • Grabber • WSIC • Information - content • Involvement • Recap

19. Position GRABBER Above middle of the page because of the eyeline

20. Eye Line The route a normal person’s eyes take to view a large format. From upper center to lower left to upper left to lower right and exit

21. WSIC Why Should ICare

22. CONTENT Information about the activity/event

23. INVOLVEMENT What you would like them to do as a result of reading this

24. RECAP Graphic, theme, slogan that reminds the viewer of the activity/event

25. Keep the thumbnails

26. Transfer your thoughtsto larger paper Use projectors Guides – protractors or templates and create guidelines

27. AVOID FREEHANDING IF YOU ARE NOT GOOD AT IT

28. The time spent planning saves the time in redoing

29. #4 Something to put it on Surfaces: Poster board –different sizes and colors. Glass or plexiglass – windows. Trophy cases. Thin sheet acetate for projection Mirrored surfaces – attracts an audience.

30. #5 Something to write with Markers Decorative markers Permanent Water base Highlighters Erasable markers Paint poster markers Bingo Paint Brushes Rollers Spray cans Spray adaptors Crayons Regular Florescent 5 in 1 Brush

31. #6 Some way to write it

32. 3 Strokes – Vertical Always pull down Horizontal Always left to right Circle One half at a time

33. 5 basic shapes to draw anything Square Circle Parallelogram Trapezoid Triangle

34. 3 Alphabets Gothic – all parts of the letter are the same size Roman – thick and thing parts Decorative – varies the width of the lines to make the letters.

35. Tips • ALL CAPS • Spacing is not etched in stone; it is pencil so you can change your spacing on the final

36. # 7 Some way to make it stand out Emphasis – 1) Glued add-ons Three dimensional Great use of others talents Easy to assemble 2) Clip 3) Splash Spray paint Air supplies 4) Shadows

37. #8 Some place to put it Create a list of target audience hangouts

38. BEST PLACES TOHANG POSTERS Where the target audiences are On human beings Over or near clocks Check with school policy

39. #9 Some way to hold them there. Don’t buy cheap tape Blue tape – painters tape ¾ inch for nearly everything 2 inch tape for larger posters.

40. Putting it on the wall • You need two people to hang a poster • Frame the poster completely • No tap wad behind a corner. • Each side is held with one long length of tape.

41. Layout on the wall • Several posters hung together can be a grabber

42. Review of the ImportantPosters Considerations • An activity to market • An audience to market to • A layout on a thumbnail using the right lines and alphabets • Transferred to a surface using light lines and templates • Colored in with ink or paint • Emphasis added • Hung where the right people will see them • And secured correctly to guarantee they last long enough to encourage the participation of the audience.

43. Review ofMarketing Components

44. Grabber

45. WSIC (Why Should I Care)

46. Basic Information (5 seconds)

47. Involvement Statement – “hook”

48. Quick Recap