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Expanding

Expanding. More than a name change. Welcome. Gene Migliaccio, Dr. P.H. Director Federal Occupational Health. Objectives. 1. Explain the FedStrive philosophy and brand experience , and the rationale for the transition from BOHCS to FedStrive Advantage.

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Expanding

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  1. Expanding More than a name change

  2. Welcome Gene Migliaccio, Dr. P.H. Director Federal Occupational Health

  3. Objectives 1. Explain the FedStrive philosophy and brand experience, and the rationale for the transition from BOHCS to FedStrive Advantage 2. Recognize the four service categories included in the new FedStrive Work Order and provide 1-2 examples from each section. Following this training, all health center staff will be able to: 3. List the service elements associated with the S.T.R.I.V.E. acronym and perform these service elements with each health center end-user. 4. List the three core health risk categories that constitute a completed Health Risk Appraisal (HRA).

  4. Following this training, all health center staff will be able to: Objectives 1. Explain the FedStrive philosophy and brand experience, and the rationale for the transition from BOHCS to FedStrive Advantage 2. Recognize the four service categories included in the new FedStrive Work Order and provide 1-2 examples from each section. 3. List the service elements associated with the S.T.R.I.V.E. acronym and perform these service elements with each health center end-user. 4. List the three core health risk categories that constitute a completed Health Risk Appraisal (HRA).

  5. Following this training, all health center staff will be able to: Objectives 1. Explain the FedStrive philosophy and brand experience, and the rationale for the transition from BOHCS to FedStrive Advantage 2. Recognize the four service categories included in the new FedStrive Work Order and provide 1-2 examples from each section. 3. List service elements associated with the S.T.R.I.V.E. mnemonic & perform these service elements with each health center end-user. 4. List the three core health risk categories that constitute a completed Health Risk Appraisal (HRA).

  6. Following this training, all health center staff will be able to: Objectives 1. Explain the FedStrive philosophy and brand experience, and the rationale for the transition from BOHCS to FedStrive Advantage 2. Recognize the four service categories included in the new FedStrive Work Order and provide 1-2 examples from each section. 3. List the service elements associated with the S.T.R.I.V.E. acronym and perform these service elements with each health center end-user. 4. List the three core health risk categories that constitute a completed Health Risk Appraisal (HRA). Please hold your questions until the end of the presentation.

  7. What Is FedStrive? Some history:

  8. What Is FedStrive? FedStrive’s mission aligns with the President’s wellness initiative: Goals of the FedStrive program • Keep the low-risk population at low risk • Reduce major behavioral risk factors among the moderate to high risk population • Provide evidence-based health promotion programming • Contain costs and effectively allocate resources

  9. What Is FedStrive? Success of Pilot Program

  10. What Is FedStrive? NOTjust a renaming of BOHCS; BOHCS is dead FedStrive brand becomes the face of integrated care at FOH Expansion of the FedStrive Brand

  11. What Is FedStrive? NOTjust a renaming of BOHCS; BOHCS is dead FedStrive brand becomes the face of integrated care at FOH Reflects the adoption of the integrated care philosophy throughout FOH Expansion of the FedStrive Brand

  12. What Is FedStrive? NOTjust a renaming of BOHCS; BOHCS is dead FedStrive brand becomes the face of integrated care at FOH Reflects the adoption of the integrated care philosophy throughout FOH Expansion of the FedStrive Brand • When potential customers/end users see the FedStrive brand on any FOH product or service, they will know: • -What kind of brand experience they can expect • - The difference between FOH and its competitors

  13. Prime Example: Apple Brand Experience When Steve Jobs returned: “By re-establishing the core values he had established at the beginning, Apple again pursued a direction which was clear and different from any other companies.”

  14. Brand Experience Prime Example: Apple • - Functional attributes of the product • - How well the thing works • - Experiential features • How the production technology works • Aesthetics (design, colors, shapes of the product) - Product Experience - The Look and Feel - Communications Experience - Customer Service

  15. Brand Experience Prime Example: Apple • Name • Logo • Signage • Packaging • Store design • Web sites - Product Experience - Look and Feel - Communications Experience - Customer Service

  16. Brand Experience Prime Example: Apple • Advertising, B2B, & B2C • Must provide value • Must inform the customer • Must entertain the customer - Product Experience - The Look and Feel - Communications - Customer Service

  17. Brand Experience Prime Example: Apple “It is important not to forget the aspect of customer service in the overall brand experience. Specifically, the cradle-to-grave aspect of the customer chain should not be broken – this ensures that the “brand promise” is not broken.” - Product Experience - The Look and Feel - Communications Experience - Customer Service

  18. Why Expand FedStrive? • Our HRA data demands it • Leading Risk Factors • For Federal Employees: • BMI • Physical inactivity • Weight • Stress

  19. Why Expand FedStrive? • Our services need to work together Integrated Health: “The seamless coordination of comprehensive services using a data-driven approach that assists agencies in achieving a culture of health and high performance.”

  20. Why Expand FedStrive? • Delivering value for our customers Shrinking federal budgets mean our customers must do more with less.

  21. Why Expand FedStrive? • Because FedStrive works!

  22. How Does This Affect YOU?

  23. Refocusing • Mostly a change in priorities • Prevention • Population-based health • Partnering with FOH staff

  24. Refocusing • Mostly a change in priorities • Prevention • Population-based health • Partnering with FOH staff • Clinical not doing this alone • Every division will be trained to “own” the brand experience

  25. New Work Order • Priority Items Get the “Green Light”

  26. New Work Order - Health counseling based on HRA and biometrics - FOH3 is also being revised

  27. Referrals • Expanded on new work order • Promote all services lines when appropriate / available

  28. Health promotion classes/webinars • New focus • Consistent content • Partner with other staff on-site

  29. QA tracking • A chance to get credit for many things you’re already doing without getting any credit • Look at metrics and accountability • Will translate well to EHR

  30. What’s Going Away • Deprioritizing — Based on national guidelines: • Prostate Surface Antigen (PSA) screening • Pulmonary function testing (PFT) • Auditory testing • TB screening • Reprioritizing – Focus on population-based health

  31. Timetable FSA – Overview Training) FSA – Training(all HCs) FSA – Training (all HCs) FSA – Training (all HCs) Jan – Sept 2013: Ongoing FedStrive Advantage Training

  32. Support • Online toolkit at: • fedstrive.foh.hhs.gov/toolkit

  33. Toolkit Information on FedStrive Expansion and Integration

  34. Toolkit Materials to help you Plan and run events

  35. Toolkit Materials to help you disseminate information

  36. Toolkit Presentation materials

  37. S.T.R.I.V.E. Apply this tool with every client to guide you in “owning” the clients’ brand experience. Survey client health risks Talk about results and concerns Recognize willingness to change behaviors Integrate services towards a measurable goal Validate the plan, address interests and needs Encourage return for follow up

  38. S.T.R.I.V.E. Apply this tool with every client to guide you in “owning” the clients’ brand experience. Survey client health risks Talk about results and concerns Recognize willingness to change behaviors Integrate services towards a measurable goal Validate the plan, address interests and needs Encourage return for follow up

  39. S.T.R.I.V.E. Apply this tool with every client to guide you in “owning” the clients’ brand experience. Survey client health risks Talk about results and concerns Recognize willingness to change behaviors Integrate services towards a measurable goal Validate the plan, address interests and needs Encourage return for follow up

  40. S.T.R.I.V.E. Apply this tool with every client to guide you in “owning” the clients’ brand experience. Survey client health risks Talk about results and concerns Recognize willingness to change behaviors Integrate services towards a measurable goal Validate the plan, address interests and needs Encourage return for follow up

  41. S.T.R.I.V.E. Apply this tool with every client to guide you in “owning” the clients’ brand experience. Survey client health risks Talk about results and concerns Recognize willingness to change behaviors Integrate services towards a measurable goal Validate the plan, address interests and needs Encourage return for follow up

  42. S.T.R.I.V.E. Apply this tool with every client to guide you in “owning” the clients’ brand experience. Survey client health risks Talk about results and concerns Recognize willingness to change behaviors Integrate services towards a measurable goal Validate the plan, address interests and needs Encourage return for follow up

  43. S.T.R.I.V.E. Apply this tool with every client to guide you in “owning” the clients’ brand experience. Survey client health risks Talk about results and concerns Recognize willingness to change behaviors Integrate services towards a measurable goal Validate the plan, address interests and needs Encourage return for follow up

  44. S.T.R.I.V.E. Apply this tool with every client to guide you in “owning” the clients’ brand experience. Survey client health risks Talk about results and concerns Recognize willingness to change behaviors Integrate services towards a measurable goal Validate the plan, address interests and needs Encourage return for follow up

  45. Housekeeping • Location of recorded training • Fedstrive.foh.hhs.gov/toolkit • ANMs will be provided an email template they can use to inform clinic nurses about how to take their training, how to access today’s presentation, and how to take a short follow up quiz. • For future questions about FedStrive Advantage, staff should be directed to follow their chain of command.

  46. S.T.R.I.V.E. Apply this tool with every client to guide you in “owning” the clients’ brand experience. Survey client health risks Talk about results and concerns Recognize willingness to change behaviors Integrate services towards a measurable goal Validate the plan, address interests and needs Encourage return for follow up

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