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College Football Fan Loyalty

College Football Fan Loyalty. Discussion Questions:. What is fandom? Why do you the concept of fandom is important to sports and entertainment marketing professionals? What is brand loyalty? Do you think this infographic provides an example? Why or why not?

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College Football Fan Loyalty

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  1. College Football Fan Loyalty Discussion Questions: • What is fandom? • Why do you the concept of fandom is important to sports and entertainment marketing professionals? • What is brand loyalty? Do you think this infographic provides an example? Why or why not? • Why is loyalty important to sports and entertainment marketers?

  2. College Football Fan Loyalty Discussion Questions: • Are there differences in the level of fandom/loyalty among consumers (fans) of the same products? Why? • Why is loyalty important to marketers of non-sports and entertainment related products? • What drives loyalty? • Do you think a correlation exists between a product and the level of loyalty among customers? How does that relate to the business of sports and entertainment?

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