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Bruins Fan Card Loyalty Program

Bruins Fan Card Loyalty Program. Marketers: Samuel Jones, Destiny Etuk , Colton Canedy. BRIEF OVERVIEW. 10% off purchase Free Only obtainable from our group Number on top Name on back Name and number must match master sheet (protect from fraud). GOALS.

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Bruins Fan Card Loyalty Program

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  1. Bruins Fan Card Loyalty Program Marketers: Samuel Jones, Destiny Etuk, Colton Canedy

  2. BRIEF OVERVIEW • 10% off purchase • Free • Only obtainable from our group • Number on top • Name on back • Name and number must match master sheet (protect from fraud)

  3. GOALS • Affordable school spirit/unity • Community support • Student budgets • Teacher budgets • Grow into a “Brand”

  4. CREATING EXCITEMENT

  5. Obstacles • 1st loyalty program store has implemented • Historically low Return on Investment • Marketing efforts dim • No set store location

  6. Marketing • Flyers • Announcements • Word of mouth • All marketing tools accessed from information provided from students and faculty

  7. Implementation • Dec 12-16 • The Bear Necessities “Holiday Sale”

  8. Results • Lower results • 40 cards • 7 transactions

  9. Review • Results lower than anticipated • BUT successful • Program will continue • Eventually will prosper

  10. QUESTIONS??

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