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Differentiate or DIE!

INTEGRATE YOUR CONTENT , CONTEXT , AND INFRASTRUCTURES. Differentiate or DIE!. DIFFERENTIATION. A firm differentiates itself from its competitors if it can be unique at something that is valuable to buyers (Porter )

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Differentiate or DIE!

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  1. INTEGRATE YOUR CONTENT, CONTEXT, AND INFRASTRUCTURES Differentiate or DIE!

  2. DIFFERENTIATION

  3. A firm differentiates itself from its competitors if it can be unique at something that is valuable to buyers (Porter) Integrating content (what to offer), context (how to offer), and infrastructure (enabler) of our offers to customers (Hermawan) Definition of differentiation

  4. Feature Performance Design Product differentiation

  5. Fast Easy Delivery Time Empathy SERVICE DIFFERENTIATION

  6. Channel Coverage Selling Customer Service Channel differentiation

  7. Capability Culture @ works Skill People DIFFERENTIATION

  8. Logo Brand Identity Association Character Celebrity Endorser Image differentiation

  9. The tangible part of differentiation, usually the main offering to customer • AyamGorengPemuda • Google • Laurier 1. CONTENT

  10. How to offer our value differently from competitors? • Oreo 2. context

  11. Food festival in Pakuwon (family recreation while dining) David Beckham paling seringgonta-gantirambut, Menjadi fashion icon

  12. HRM 3. INFRASTRUKTUR

  13. Technology + Facilities BCA • , Gilette

  14. Fit activity system - Honda • Infrastructure – Telkomsel provider Hard to imitate

  15. The requirement for differentiation

  16. ISUZU vs TOYOTA Bring excellent value to customer • Isuzu  fuel efficient  cost saving Auto 2000 denganlayanan one stop shopping

  17. Simple Meaningful Focus Communicate your differentiation

  18. Maintaining your differentiation

  19. Be consistent • always competitive prices

  20. Be consistent • Ritz Carlton, the finest personal service and facilities throughout the world

  21. Pepsodent Focus to core differentiation

  22. Evolve your differentiation • Rinsoas a market leader, keep innovating their product

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