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All about Real Estate portal

All about Real Estate portal. Property owners. Real Estate Agents. Conversion rate 1%. Sales Lead. Visitors. Portal with property. Portal people. What is main OBJECTIVE (No 1.) for Real Estate portal. Property owners. #1. HIGH Sales Lead conversion rate. Real Estate Agents.

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All about Real Estate portal

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  1. All about Real Estate portal Property owners Real Estate Agents Conversion rate 1% Sales Lead Visitors Portal with property Portal people

  2. What is main OBJECTIVE (No 1.) for Real Estate portal Property owners #1. HIGH Sales Lead conversion rate Real Estate Agents Conversion rate >>1% Sales Lead Visitors Portal people Portal with property

  3. What we do not know? • What to do now?

  4. What we do not know? • If agent sell the property? • What is the conversion rate from our portal? • How many property sold over our portal?

  5. What we know? • No of site visitors! • No of sales leads via FORM on portal ! • If agent stay or leave ! • Corelation betwen no of sales leads via form and no of properties for one agent ! • Bounce rate for vistors ! • Agent stay = f (sales leads via form) • Sales Leads via form= f (visitors, bounce rate Google Analitics)

  6. What TO DO ? • Increase visibility and increase no visitors! • Chance to increase probabilty to increase number of sales leads • Measure conversion rate (check Number of Sales leads via FORM on portal ! • Measure and check If agent stay or leave ! • Measure Bounce rate for vistors not to increase non-important vistors for real estate (Targeted marketing!) • Measure to be sure you are doing well! • Check process on monthly base (weekly)!

  7. PROBLEM OF ALL PROBLEMS ? How to Increase no of visitors WITHOUT SPENDING MONEY ? (Existing portals) How to bring vistors on new no-name not branded new sites with totaly new content? (New portals) WHO HAVE SOLUTION FOR THIS PROBLEM?

  8. Model : business process (from Skype : : 21/10/2011.) Vistors  Sales Leads  Conversion rate  Agents  (Sales occur)  Owner get 100.000 Eur  Agent get 3.000 Eur  Portal gets % of sales on the way that is f(sales lead, money agent prepare to invest in marketing) We calculate no.of sold properties (in milions EUR Income for ALL real estate agents (Industry earns 3% property market value that are sold)  readiness to pay for marketing  PORTALS

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