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Speciality Beer is split into 5 segments At a TOTAL MARKET level the majority of value goes through White and Abbey Beers. WHITE Brewed with a large proportion of wheat in addition to malted barley N aturally cloudy from wheat protein and specific yeasts. ABBEY
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Speciality Beer is split into 5 segmentsAt a TOTAL MARKET level the majority of value goes through White and Abbey Beers WHITE Brewed with a large proportion of wheat in addition to malted barley Naturally cloudy from wheat protein and specific yeasts ABBEY Monastic in style,and are only certified if they are brewed under licence to a specific abbey Only 18 certified abbey beers TRAPPIST Brewed within the walls of a trappistmonastry, by monks, or under their supervision Only 6 Trappist breweries in Belgium DARK Specific brewing process with dark malts (decoction mashing) gives more malty flavour and darker colour FRUIT Fruit used as an adjunct in the brewing process Modern breweries tend to use flavour extracts rather than actual fruit VALUE SALES SHARE 12% 8% 36% 34% 11% Source – CGA On Trade MAT Jun 13, Nielsen Answers Jul 13