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Winning Research Strategies for Case Competitors

Winning Research Strategies for Case Competitors. Mark Bodnar mbodnar@sfu.ca. Ahem….

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Winning Research Strategies for Case Competitors

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  1. Winning Research Strategies for Case Competitors Mark Bodnar mbodnar@sfu.ca

  2. Ahem… Here's how Steve's neighbour describes him: "Steve is very shy and withdrawn, invariably helpful but with little interest in people or in the world of reality. A meek and tidysoul, he has a need for order and structure, and a passion for detail." Is Steve more likely to be a librarian or a farmer? Adapted from “Thinking Fast and Slow” by Nobel prize winner Daniel Kahneman. 2

  3. More from Kahneman Two modes of thinking: System 1 System 2 fast intuitive associative metaphorical automatic impressionistic uncontrolled slow deliberate effortful simplifies assumes tires easily 3

  4. Today • Get a solid grounding in the “thinking” skills needed to do research. (System 2) • Practice them until they become instinctual. (System 1) 4

  5. Today • 1. How can I get to the best data, fast? • What is the “best” data? • Who might have published it? (Why?) • 2. What’s new/odd at the library and beyond? 5

  6. Practice #1 • How can I get to the best data, fast? • What is the “best” data? • Why would anyone collect and publish that info? • Who might have collected/published it? 6

  7. Practice #1 • Debrief: • What were your criteria for “best” data? • What reasons for collection did you come up with? • What organizations did you identify? • How did you find those orgs? 7

  8. Practice #2 (& 3, 4, 5) • How can I get to the best data, fast? • What is the “best” data? • Why would anyone collect and publish that info? • Who might have collected/published it? 8

  9. Practice #2 (& 3, 4, 5) • Debrief: • What were your criteria for “best” data? • What reasons for collection did you come up with? • What organizations did you identify? 9

  10. Other cool stuff Google site limiting dashboards in Passport SSRN NIRA globalEDGE Insights by Industry Factiva? DOAJ IBISWorld proximity searching white papers Referenceforbusiness.com NetAdvantage 10

  11. Eek! Stop now! My brain is full. Where can I find you if I need help later with all this stuff? 11

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