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Winning Research Strategies for Case Competitors. Mark Bodnar mbodnar@sfu.ca. Today. 1. Resources, with a focus on free 2. How can I get to the best data, fast? What is the “best” data? Who might have published it? ( Why? ). Cool stuff. Google site limiting. dashboards in Passport.
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Winning Research Strategies for Case Competitors Mark Bodnar mbodnar@sfu.ca
Today • 1. Resources, with a focus on free • 2. How can I get to the best data, fast? • What is the “best” data? • Who might have published it? (Why?) 2
Cool stuff Google site limiting dashboards in Passport SSRN NIRA Free articles and datagraphics from private research firms globalEDGE Insights by Industry DOAJ proximity searching white papers IBISWorld Referenceforbusiness.com NetAdvantage 3
Ahem… Here's how Steve's neighbour describes him: "Steve is very shy and withdrawn, invariably helpful but with little interest in people or in the world of reality. A meek and tidysoul, he has a need for order and structure, and a passion for detail." Is Steve more likely to be a librarian or a farmer? Adapted from “Thinking Fast and Slow” by Nobel prize winner Daniel Kahneman. 4
More from Kahneman Two modes of thinking: System 1 System 2 fast intuitive associative metaphorical automatic impressionistic uncontrolled slow deliberate effortful simplifies assumes tires easily 5
Today • Get a solid grounding in the “thinking” skills needed to do research. (System 2) • Practice them until they become instinctual. (System 1) 6
Practice #1 • How can I get to the best data, fast? • What is the “best” data? • Why would anyone collect and publish that info? • Who might have collected/published it? 7
Practice #1 • Debrief: • What were your criteria for “best” data? • What reasons for collection did you come up with? • What organizations did you identify? • How did you find those orgs? 8
Practice #2 (& 3, 4, 5) • How can I get to the best data, fast? • What is the “best” data? • Why would anyone collect and publish that info? • Who might have collected/published it? 9
Practice #2 (& 3, 4, 5) • Debrief: • What were your criteria for “best” data? • What reasons for collection did you come up with? • What organizations did you identify? 10
Eek! Stop now! My brain is full. Where can I find you if I need help later with all this stuff? 11