Advertising Slogans

1. Advertising Slogans CTAE Resource Network By: Shannon R. Lawrence, Amanda Stephens & Dr. Frank B. Flanders Spring 2010

2. Objectives • Explain what makes a great slogan • Discuss four major factors that define a memorable slogan • Discuss how a slogan is developed • Explain how a slogan can positively or negatively impact a company or organization

3. What makes a classic slogan? • The process of creating a good slogan is involved. It requires creativity and the ability to think outside of the box. Good slogans generally have 4 important characteristics. • Simple • Bold • Classy • Memorable

4. What makes a classic slogan? • Simple – The best slogans are usually simple. A short, concise statement is memorable and easily recognizable. Example: “Just do it.” - Nike

5. What makes a classic slogan? continued • Bold – Like bolded text in a book, a bold slogan grabs the consumer’s attention. It makes a bold statement. Slogans must have an impact on the consumer. Customers equate your business with the slogan. It is a representation of the business. Example: “Beef, it’s what’s for dinner.” – National Cattlemen’s Beef Association

6. What makes a classic slogan? continued • Classy – Classic slogans are remembered for their impact on pop culture. For example, Coca-Cola’s various slogans have been seen as an American icon throughout the years. Example: “A diamond is forever.” – DeBeers

7. What makes a classic slogan? continued • Memorable – Good slogans have a clear phrase that is easily remembered, one the customer can relate with the company. Like the tune of a catchy advertising jingle, it should be hard to forget. Example: “Can you hear me now? Good.” – Verizon Wireless

8. Slogan Recognition Activity Directions: • The following 40 slogans show parts of company and organization slogans. • If you can fill in the blanks to complete most of the slogans and name the company, it is a testimony to the effectiveness of the advertising slogan.

9. Slogan Recognition Activity continued • Note to teachers: This activity can be a game by dividing the class into teams. • Or, you may want to have the students number their paper from 1-40 to record their answers. • A key to the slogan activity is at the end.

10. 1. Complete this Slogan Just ___ it Company: ________________________

11. 2. Complete this Slogan Company: ________________________ Yo quiero ______ ______

12. 3. Complete this Slogan We love to ___ you ____ Company: ________________________

13. 4. Complete this Slogan Company: ________________________ Is ___ in you?

14. 5. Complete this Slogan Company: ________________________ Eat mor _______

15. 6. Complete this Slogan Company: ________________________ What’s in your ______?

16. 7. Complete this Slogan Company: ________________________ It’s so ____, even a ________ can do it.

17. 8. Complete this Slogan Company: ________________________ Built ______ Tough

18. 9. Complete this Slogan Company: ________________________ You ____ do it. We can _____.

19. 10. Complete this Slogan Company: ________________________ The ______ side of life

20. 11. Complete this Slogan Company: ________________________ _____, Crackle, _____

21. 12. Complete this Slogan Company: ________________________ Expect _____. Pay _____.

22. 13. Complete this Slogan Company: ________________________ A ____ in need deserves _____ indeed

23. 14. Complete this Slogan Company: ________________________ What can _____ do for you?

24. 15. Complete this Slogan Company: ________________________ Save _____, Live ______

25. 16. Complete this Slogan Company: ________________________ Breakfast of _________

26. 17. Complete this Slogan Company: ________________________ Obey your ______

27. 18. Complete this Slogan Company: ________________________ Don’t leave _____ without it

28. 19. Complete this Slogan Company: ________________________ The ______ driving machine

29. 20. Complete this Slogan Company: ________________________ _____ in good ______

30. 21. Complete this Slogan Company: ________________________ Have it _____ way

31. 22. Complete this Slogan Company: ________________________ M’m M’m _______

32. 23. Complete this Slogan Company: ________________________ Like a _____

33. 24. Complete this Slogan Company: ________________________ ______ the bar.

34. 25. Complete this Slogan Company: ________________________ Easy, _____, beautiful, ______

35. 26. Complete this Slogan Company: ________________________ Gotta have my _____!

36. 27. Complete this Slogan Company: ________________________ A ______ is forever

37. 28. Complete this Slogan Company: ________________________ America _____ on ______

38. 29. Complete this Slogan Company: ________________________ Nothing _____ like a ______

39. 30. Complete this Slogan Company: ________________________ ______ can’t eat just _____

40. 31. Complete this Slogan Company: ________________________ Because you’re _____ it

41. 32. Complete this Slogan Company: ________________________ The ____ _______ that melts in your ____, not in your ______.

42. 33. Complete this Slogan Company: ________________________ Zoom ______

43. 34. Complete this Slogan Company: ________________________ _____ are some _____ _____ can’t buy. For ________ else, there’s ________.

44. 35. Complete this Slogan Company: ________________________ _____ you ____ you just can’t ______

45. 36. Complete this Slogan Company: ________________________ _____, it’s what’s for _____.

46. 37. Complete this Slogan Company: ________________________ It’s ______ you want to be.

47. 38. Complete this Slogan Company: ________________________ Like a ______

48. 39. Complete this Slogan Company: ________________________ _____ got _____, we’ve got ______.

49. 40. Complete this Slogan Company: ________________________ Have a ____ for ____, not for German _______.

50. Key