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What is ESPN Deportes?

What is ESPN Deportes?. What We Aren't... …a translation of ESPN …an adaptation of ESPN …ESPN with subtitles …ESPN with dubbed voices …a Latin American channel fed to the U.S. …a block of programming on ESPN …a watered-down copy …a lower priority …an afterthought What We Are...

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What is ESPN Deportes?

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  1. What is ESPN Deportes? • What We Aren't... • …a translation of ESPN • …an adaptation of ESPN • …ESPN with subtitles • …ESPN with dubbed voices • …a Latin American channel fed to the U.S. • …a block of programming on ESPN • …a watered-down copy • …a lower priority • …an afterthought • What We Are... • The only 24/7 Spanish language network dedicated to 100% sports programming. A multimedia brand that celebrates the Hispanic fan and the sports they are passionate about; ESPN Deportes engages fans with original content and top programming.

  2. Quality Content for the Hispanic Sports Fan • 70% original programming • 8 of the top 10 sports on TV for Spanish speakers • Mexican League Soccer • MLB • Action Sports • NFL • NASCAR • NBA • MLS • UEFA Champions League • Award-winning studio shows • SportsCenter • Perfiles • Cronometro • NFL Esta Noche • Beisbol Esta Noche

  3. Why ESPN Deportes?

  4. US Hispanics: • are the largest ethnic minority in the country • As of July 1, 2006, the estimated Hispanic population in the U.S. was 44.3 million, constituting 15% of the nation’s total population. (This estimate does not include the 3.9 million residents of Puerto Rico.) • are the fastest growing population • The rate of growth for the U.S. Hispanic population is outpacing the general growth rate by a ratio of nearly 5 to 1. • By 2050, the U.S. Hispanic population will exceed 100 million, which means that one in every four Americans will be Hispanic. • have spending power • By 2010, the U.S. will be home to 50 million Hispanics, who will command buying power in excess of $1 trillion. • Are younger than the general US population • The median age of the U.S. Hispanic is 27, nearly 10 years younger than the median age for the U.S. population. Almost 40 percent of Hispanics are under the age of 18, and 65 percent are younger than 35 years of age. • According to the 2005 U.S. Census, 88% of Hispanics under age 18 were born in the U.S. • represent approximately 13 million TV households US Census 2000; U.S. Census Bureau, “Facts for Features, Hispanic Heritage Month 2007: Sept. 15 – Oct. 15,”; Pew Hispanic Center; Hispanic Business Magazine “A bicultural Bias” Dec 2003.; http://www.itiwnet.com/publications/WhitePapers/Hispanic%20Banking%20White%20Paper.pdf ; Selig Center’s Multicultural Economy Report 2006

  5. US Hispanics are more avid sports fans . . . Hispanic Sports Fan Compared to the Non-Hispanic Sports Fan 32% of US Hispanics consider themselves to be Super Sports fans compared to 28% of the US non-Hispanic Sports fan Source: ESPN Deportes Hispanic Sports Poll 2006

  6. Hispanics are Loyal Sports Fans who spend time with Spanish language TV • 84% of Spanish-speaking Hispanics consider themselves sports fans • Twice as likely to be loyal to sporting event sponsors • Hispanic males spend nearly one hour with ESPN media every day • 83% of Hispanics speak Spanish (which language do you prefer to speak at home) • 86% of Hispanics consider themselves Sports Fans, with 31% considering themselves AVID (very interested) Sports Fans • Hispanics spend more time with Spanish language TV than English language TV They average 11 hours a week with Spanish language TV compared to 10 hours with English language TV • ESPN Deportes offers more of the Sports that they want in their language! Source: Hispanic Sports Poll; Knowledge Networks/SRI ESPN All Day, Everyday, Fall 2006

  7. Hispanics are Passionate About Sports and Seek Quality Content on Multiple Platforms Currently in approximately 6 million homes, our Spanish-language network boasts the greatest variety, best talent and highest quality.

  8. Programming

  9. 2010 South American World Cup Qualifiers

  10. News and Information – Keeping Fans Current NFL Semanal is weekly preview show discussing the coming weekend’s NFL action. Eduardo Varela presents the news and stories, and analysts Raúl Allegre and Alvaro Martin provide expert opinions on all of the biggest stories in the NFL. Fuera de Juego is a show which uses the top international football headlines of the day to spark opinionated discussions designed to give insight and context to our viewers. Fútbol Picante is a one-hour roundtable show focused on Mexican Soccer, which uses highlights and opinion discussions designed to entertain, and inform our viewers. The show also seeks to bring the thoughts and views of the biggest names in Mexican Soccer to viewers through interviews with players, coaches and other prominent figures in studio and on location. Cronómetro is a weekly Spanish studio show that covers the 10 top sports topics of the week from around the world. At a roundtable set, 3 analysts discuss and debate upcoming events and games. Each topic has a set time frame of 1:30 or 2 minutes. A stopwatch is counting down the seconds before the next topic is tackled. This shows is driven by the opinion of each talent, which makes Cronómetro one of our most controversial and dynamic shows. Beisbol Esta Noche- Each Sunday night during the Major League Baseball season, Luis Alfredo Alvarez and former MLB All-Star Carlos Baerga, wrap-up all of the day’s early action, and provide analysis and perspective of the biggest stories in the baseball world. Interviews and features with Latino players help differentiate this show from its domestic counterpart, Baseball Tonight. SportsCenter - This nightly show recaps the most important sporting events of the day. SportsCenter includes highlights, special interviews with players, coaches, and officials. SportsCenter brings you all of the top sports stories of the day from on and off the field. RPM Semenal is a weekly studio show covering motor sports from around the world, with a special emphasis on Latin America. The show provides in-depth analysis of races and previews of upcoming races. RPM is packed with features on drivers, technical issues and current trends in auto racing.

  11. Soccer Coverage Scores Big with Fans Year-Round FUTBOL PICANTE is a one-hour roundtable show focused on Mexican Soccer, which uses highlights and opinion discussions designed to entertain, and inform our viewers. The show also seeks to bring the thoughts and views of the biggest names in Mexican Soccer to viewers through interviews with players, coaches and other prominent figures in studio and on location. MEXICAN LEAGUE ESPN Deportes will air LIVE Mexican League Soccer games every matchdate over the Apertura and Clausura seasons, totaling 34 games. In the Apertura (August – November) there will be 11 primetime Friday games, two primetime Wednesday games and four games on Saturday afternoon. The Friday game is the only game played that day, and both the Wednesday and Friday games will most likely air ONLY on Deportes in the US. 2008 EURO CUP First played in 1958, The UEFA European Football Championship is now a global television event — second only to the FIFA World Cup. Competition is among Europe’s national teams (field up to 48). The 2008 Euro will take place from June 7 – 29 and all games will air on ESPN Deportes the exclusive Spanish carrier. UEFA CHAMPIONS LEAGUE UEFA (Union of European Football Associations) is the governing body for Soccer throughout Europe. The Champions League is the most prestigious club championship on the continent, only 32 top-ranked teams across all the biggest European Leagues qualify. ESPN Deportes will air over 90 leagues games (60 exclusive) and is the exclusive Spanish carrier. UEFA Champions League Magazine is a weekly half-hour program provided by UEFA and UEFA Champions League Highlights, a one-hour program following each round that will be produced by ESPN and hosted by Jose Hernandez with the best highlights from the match-day. MAJOR LEAGUE SOCCER The premiere pro soccer league in the US comes to ESPN Deportes. During the regular season ESPN Deportes will air a Thursday night game of the week. This game will air exclusively in Spanish on ESPN Deportes and simulcast with ESPN2. FUERA DE JUEGO is a show which uses the top international football headlines of the day to spark opinionated discussions designed to give insight and context to our viewers.

  12. Baseball Coverage – A Homerun All Year Long LIGA VENEZOLANA DE BEISBOL The Liga Venezolana de Béisbol is the highest level of baseball in Venezuela. The league houses eight teams in two divisions (East & West) which play 62 games from October to December. The Venezuelan champion moves on to the Caribbean World Series to face the champions of the baseball leagues of the Dominican Republic, Puerto Rico and Mexico. LIGA DOMINICA DE BEISBOL The Liga Dominicana de Béisbol is a winter baseball league consisting of six baseball teams spread across the Dominican Republic. The league consists of many Major League Baseball players and is played with teams from Mexico, Venezuela, and Puerto Rico. LIGA MEXICANA DEL PACIFICO The Mexican Pacific League is Mexico's most important baseball league. The eight-team league's regular season runs from October to December and is followed by a playoff series in January to determine the league champion. The league's winner takes part in the Caribbean Series each year. BEISBOL ESTA NOCHE Each Sunday night during the Major League Baseball season, Luis Alfredo Alvarez and former MLB All-Star Carlos Baerga, wrap-up all of the day’s early action, and provide analysis and perspective of the biggest stories in the baseball world. Interviews and features with Latino players help differentiate this show from its domestic counterpart, Baseball Tonight. MAJOR LEAGUE BASEBALL Simulcast of ESPN’s exclusive Sunday night game. ESPN Deportes’ Candy Maldonado and Ernesto Jerez cover the play by play.

  13. Major Pro Sports all in Spanish Monday Night Football: August - December • The only network to have national rights to Spanish language telecast • 4 Pre-season and 17 regular season games National Basketball Association: October - May • Over 60 games throughout the regular season and coverage through the NBA conference finals • Original in-language production addressing the emerging Latino interest in the NBA. Major League Baseball: April - September • Interviews, graphics and play-by-play in Spanish • 2006 rights include Sunday, Monday and Wednesday night games plus the Home Run Derby. • In-language presentation of the professional sport played by more Latinos than any other US sport. SPRINT/Nationwide NASCAR Series: February - October • Airing 16 races from the NASCAR Sprint circuit and also airing the entire NASCAR Nationwide series Note: Programming is subject to change.

  14. UEFA Champions League: Sep – Dec • Premier Club Tournament in the world of soccer. • 32 team tournament to determine the top club in Europe. • The Champions League Final each year is considered the “Super Bowl" of Europe. • Over 94 Latin American players took part in the UEFA Champions League this season. • Spanish clubs have dominated the UEFA Champions League in recent seasons. • Over 90 total matches airing on Tuesdays and Wednesdays with 64 matches will air only on ESPN Deportes. Note: Programming is subject to change

  15. Appendix

  16. % Sports % Sports Fox Sports En Español Galavision Type Type International Soccer 36.3% Sports Commentary 3.8% Sports News 28.7% Wrestling 3.4% Paid Programming 28.2% Mexican League Soccer 2.1% Sports Commentary 16.8% Soccer 1.8% Boxing 4.4% Boxing 1.5% Major League Soccer 2.7% Sports News 1.5% Mexican League Soccer 2.6% Sports Anthology 1.9% % Sports Univision Type Sports News 1.3% Soccer 1.1% Fox Sports en Español dedicates 71% of its total hours to sports: How the Competition Stacks Up Galavision dedicates 14.5% of its annual programming to sports: Univision dedicates 2.4% of its annual programming to one sport: Telefutura dedicates 7.6% of its annual programming to sports: % Sports Telefutura Type Sports News 4.3% Soccer 2.1% ONLY SOCCER IS AIRED ON GOLTV, with 1,500 Live games from 15 leagues, tournaments and soccer circuits. Boxing 1.2%

  17. Hispanics are High-end Consumers of Technology and Electronics Hispanics have a greater penetration of the more technologically consumer electronics such as flat screen TVs, TiVo, satellite TV and radio, iPod/MP3 players, videogame systems and cell phones with cameras. This trend may be attributed to a high incidence among Hispanics of family-based technological activities such as playing videogames, watching TV together. Synovate 2006 US Diversity Markets Report. Article: Hispanics outpace general market in entertainment and next-generation technological gadgets. Sep. 13, 2006

  18. ESPN Deportes 2008 Programming Grid

  19. Nationwide Platforms ESPN Deportes Radio ESPN Deportes La Revista • With 22 affiliate stations and growing, the first Spanish 24-hour all sports radio network in the U.S. is breaking new ground. • ESPN, Inc. in association with Editorial • Televisa, publishes a monthly Spanish-language edition of ESPN The Magazine. • Our flagship station KWKW 1330 AM in Los Angeles has continuously topped the charts in ‘Time Spend Listening’. • ESPN DEPORTES La Revista offers a mix of original content targeted to the interest of • US Hispanics. • From Los Angeles, through Dallas, Phoenix and to Fresno and West Palm, ESPN DEPORTES Radio features top programming properties such as EURO 2008, UEFA Champions League, SuperLiga, MLB, MLS & Copa America 2009.

  20. ESPN Deportes Radio Markets

  21. Nationwide Platforms ESPN Deportes.com ESPN Deportes Mobile • Applications: DEPORTES Photo Gallery • photo viewer of sports and athletes. • The #1 Spanish language sports site • The site welcomes over 700,000 US Hispanic online uniques and offers highlights, video and game integration opportunities • Spanish Preferred Hispanic visitors to ESPNDeportes.com averaged 52.3 minutes • WAP/Wireless Web: • News, Scores, Standings, etc. of top sports • to the Spanish-speaking fan. • Mobile Radio: • 90-second ESPN DEPORTES Radio clips, distributed twice daily. • Mobile Video: Video-on-Demand clips • (1-2 minutes each) of ESPN DEPORTES • Programming. Source: HitBox Enterprise and other HitBox Web audience analysis services

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