Presentation Transcript

1. Facebook for Business… YOUR CUSTOMERS ARE HERE...
2. YOUR COMPETITORS MIGHT ALREADY BE HERE…
3. What is Facebook? Popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages, includes public features such as: Marketplace - allows members to post, read and respond to classified ads. Groups - allows members who have common interests to find each other and interact. Events  - allows members to publicize an event, invite guests and track who plans to attend. Pages - allows members to create and promote a public page built around a specific topic, business, or product.
4. Why Businesses use Facebook Boost a brand’s reach. Estimated 850 million users worldwide. It’s where your customers are. It’s where your prospects are. Engage and participate with customers and prospects.
5. Tapping into these conversations shows where your audience is spending time online, and what subjects and issues are of interest to them. Conversation is the new Marketing.
6. Conversation is the New Marketing. As of 2010, over 80% of US companies have started using some form of social media marketing, and their biggest barrier to success in this new medium is a lack of knowledge. To reach your publics successfully, you need to move your marketing activity from the traditional “push” method, where you broadcast your messages to thousands via the media, to a “pull” strategy, where you make it easy for people to find your information, whenever and wherever they want it. Start telling your stories directly, and do it in a way that sparks conversations.
7. How Swagelok Southwest can use Social Media and Facebook Develop a Social Media Marketing Strategy that includes Facebook. The value propositionof Social Media is: Participating in online conversations that shape perceptions about your brand. Building relationships with influencers in your field. Creating a community of supporters.
8. 10 Strategic Steps for a Social Media Marketing Strategy 1. Map the Swagelok brand’s social graph. 2. Listen to the conversations – who is talking about Swagelok and what are they saying? 3. Analyze the content. Share of voice, sentiment, gaps, trends, opportunities. 4. Set goals and define metrics and benchmarks. 5. Identify influencers in each node of the social graph.
9. 10 Strategic Steps for a Social Media Marketing Strategy 6. Develop a content strategy based on what you have found. 7. Create a tactical plan for implementation and choose the right social media tools. Facebook is one tool. 8. Create and publish content. 9. Engage in the conversations and facilitate conversations about Swagelok and the industry. 10. Monitor and measure results.
10. Benefits of Facebook Market your products and services. Post upcoming events, trade shows, webinars, conferences. Research prospects before a meeting or before contacting. All content posted on a Facebook page is indexed by Google. This improves SEO. Engage visitors. Everyone who “Likes” your Facebook page is expressing their interest in learning more about Swagelok Southwest.
11. Presented to:Swagelok Southwest by: Carol A. WilcoxWild Dove Marketing