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Businessplan

Businessplan. Content Business concept Market analysis Production Sales Calculation. Businessplan from Thomas Fait (Matriculation Number 832186 ), Matthias Kühl (Ma. Nr. 871098), Janus Farys (Ma. Nr. 870802). Business concept.

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Businessplan

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  1. Businessplan • Content • Business concept • Market analysis • Production • Sales • Calculation Businessplan from Thomas Fait (Matriculation Number 832186 ), Matthias Kühl (Ma. Nr. 871098), Janus Farys (Ma. Nr. 870802)

  2. Business concept • Smartphones have been integrated in our social life as a helpful tool in our daily situations. Due to the daily use its useful to decrease life time by a shell. • To increase the useful life time, a shell preserves the value of your smartphone in a long term. Our company wants to produce qualitative Smartphone covers • Production of smarthphone covers. • Product available in different colors also fluorescent colors. • Ensure full operability. (touchscreen, sidewise touch, camera, headset, USB) • Made in Germany quality for an affordable price. Market analysis

  3. Facts and figures Smartphone • In the first quarter of 2013 for the first time the sales figures of smartphones exceeded the sales figures of regular mobile phones. • According to a prognosis of the market research institution IDC for the first time in 2013 over 1 billion smartphones were sold worldwide. This corresponds an increase of 40 % towards 2012. • 2017 the market should reached a volume of 1,7 billion devices. • The average price of a smarthphone (currently about $317 = 231€ IDC-Information) could fall in four to five years to a lower price of 200$. The result could be a growth market in the emerging economies. Market analysis

  4. Smartphone Sales in Germany • Smartphones are the most dominant mobile devices in Germany • According to the consulting company Goetzpartners the number of smartphone users will increase from today ca. 28. million to 42. million in 2015. Market analysis

  5. Smartphone Sales in Germany • Apple and Samsung are the dominating players on the Smartphone Market in Germany. • According to a survey with 4 network operators and providers the Iphone 5S as well as the devices Samsung Galaxy S3 and S4 are the most sold devices in 2013. • In quantities Samsung is the number one smarpthone producer. • Currently Apple‘s Iphone 5S is the most sold smartphone worldwide. Smartphone market Germany 2013 Market analysis

  6. Survey Since there are no statistics for smartphone covers, we started a survey on facebook with 100 smartphone users: Questions: • Which smartphone do you have, from which producer? • Have you bought a cover for your smartphone? • How much money are you willing to pay for a cover? The survey results indicated an average price of 12.50€ Almost half of the interviewee own a Samsung smartphone followed by apple and nokia devices. 4 of 5 interviewee have bought smartphone covers . Production

  7. Production • The production will focus on the models of samsung and apple, since these devices cover a market share of 60% on the german mobile phone market and are also worldwide leaders • The prodcution will cover the Galaxy models of samsung and Apple’s Iphone 4 and 5. Production

  8. Injection Moulding • One of the most used method to produce plastic parts. • Automatic process. • Direct way from the raw material to the endproduct. • Applicable for thermoplastics, elastomers and duromers. • Complicated geometry and structure are possible. • One machine to produce a wide spectrum of plastic parts. • Flexibility = new injection molding tool = new composition = new product Sales

  9. Sales • Online sales, because: • - easier, faster sales channel • faster access to customers • lower distribution costs • simple sale of a commodity Calculation

  10. Production- capacity 24 Smartphone- covers → 1 Min 2.534.400 Smartphone- covers → 1 Year (220 Days)

  11. Calculation of investment and depreciation Calculation

  12. Calculation of investment and depreciation Calculation

  13. Calculation of total investment and depreciation Calculation

  14. Calculation of consumption Calculation

  15. Calculation of labour costs

  16. Calculation of financing costs Calculation

  17. Calculation of self costs for 10 years Calculation

  18. Calculation of cash- flow for 10 years End

  19. Thank you for your attention

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