Surveying the Landscape of Web-Based Training

1. Surveying the Landscape of Web-Based Training Margaret Driscoll University of Massachusetts Boston margaret.driscoll@umb.edu

2. Focusing Questions • What is so “strategic” about WBT? • What are the options? • How does an organization migrate to WBT? • What are the skills and techniques required to implement WBT?

3. What is so “strategic” about WBT?

4. Exercise Why is Web-based training forecast to be 2 billion dallar industry by 2002?

5. Why Web-Based Training • Reduces travel and related costs • Enables learning anytime and anyplace • Provides just-in-time learning • Leverages existing infrastructure • Enables platform independent delivery • Provides tools for tracking and record keeping • Makes updating courses easy

6. “Strategy is a vision directed at what the organization should be, and nothow the organization will get there. We define strategy as theframework which guides those choices that determine the nature and direction of an organization.”1 1. Trego, B. & Zimmerman, J. (1980). Top management strategy. New York: Simon & Schuster. P. 17.

7. What is so “strategic” about WBT? • Ability to develop a global workforce • Respond to shorter product development cycles • Central to flat and virtual organizations • Workplace adjusting to needs of employees • Enables a contingent workforce • Retention of valued workers • Responsibility returns to the line management

8. Why is WBT forecast to be 2 billion dallar industry by 2002? • Cost reduction • Revenue enhancement/growth

9. What are the options?

10. The Options • Web/computer-based training • Web/electronic performance support systems • Web/virtual synchronous classroom • Web/virtual asynchronous classroom

11. Web/Computer Based Training

15. Web/Electronic Performance Support System

19. Web/Virtual Asynchronous Classroom

23. Web/Virtual Synchronous Classroom

27. LearnLinc

28. Video Demo of W/VSC

29. Web-Based Training

30. How does an organization migrate to Web-based training?

31. How Does an Organization Migrate to WBT? 1. Make WBT a business-driven activity 2. Make WBT funding based on value 3. Drive simplicity and standards 4. Demand business results 5. Drive for productivity improvements 6. Create an instructional technology-smart organization

32. Make WBT a Business-Driven Activity • Link WBT to business strategy • Make business managers not training managers accountable for WBT • Speak in English not “training speak” or techno-babble

33. Make WBT Funding Based on Value • Make WBT decisions based on cost-benefit analysis • Create realistic budgets • Think long-term and beyond individual projects

34. 39 30 28 26 25 23 17 12 No ROI Informal ROI Formal ROI Both Assessing the Investment 40 IT 30 Bus 20 10 Does your company require you to demonstrate the potential revenue, payback, or budget impact of e-business applications? Wilder, C. (1999) E-Business: Strategic Investment. Information Week. May 24. P. 48-49, 54, 56.

35. E-Business Strategic Investments “Most companies are justifying their E-business ventures NOT in terms of ROI but in terms of strategic goals.” • An Information Week Survey Found • Creating or maintaining a competitive edge • Improving customer satisfaction • Keeping pace with the competition • Establishing or expanding brand awareness Source: Wilder, C. (1999) E-Business: Strategic Investment. Information Week. May 24. P. 48-49, 54, 56.

36. Drive Simplicity and Standards for WBT • Establish standards • Choose products that offer flexibility • Question exceptions to the standards • Consider the impact of obsolescence • Anticipate links to other applications • Outsource to avoid standard choice

37. Demand Business Results for WBT • Start with simple projects that demonstrate real results • Buy existing courseware when available and avoid customization • Benchmark project against project plan • Conduct post-project reviews

38. Drive Productivity Improvements for WBT • Control your WBT operations costs • Benchmark against competitors, outsourcing options, and divisions • Recognize best practices • Set cost and service targets

39. Create an Instructional Technology-Smart Organization • Involve top management and business managers • Bridge the gap between training and business • Be a business manager first an educator second • Demand real-estate with access to management

40. How Does an Organization Migrate to WBT? 1. Make WBT a business-driven activity 2. Make WBT funding based on value 3. Drive simplicity and standards 4. Demand business results 5. Drive for productivity improvements 6. Create an instructional technology-smart organization

41. What are the skills and techniques required to implement WBT?

42. The Skills & Techniques Required to Implement WBT • Business Skills • Return-on-investment • Project Management • Influence Management • Educational t skills • Needs Assessment • Instructional Design • Instructional Technology • Technical Skills • Computer fluency • Advanced conceptual knowledge

43. Resources

44. Instructional Design Dick, W., & Carey, L. (1978). The systemic design of instruction. Glenview, IL: Scott, Foresman and Company. Gagne, R. M., Briggs, L. J., & Wagner, W. W. (1992). Principles of instructional design (4th ed.). New York: Holt, Rinehart and Winston. Merrill, M. D. (1994). Instructional design theory. Englewood Cliffs, NJ: Educational Technology Publications.

45. Needs Assessment Hale, J. A. (1998) The performance consultant's fieldbook : Tools and techniques for improving organizations and people. San Francisco: Jossey-Bass. Rossett , A. (1987). Training needs assessment. Englewood Cliffs, NJ: Educational Technology Publications. Zemke, R., & Kramlinger, T. (1982). Figuring things out: A trainer's guide to needs and task analysis. Reading, MA: Addison-Wesley.

46. Computer-Based Training Alessi, S. M. & Trollip. S. R. (1991). Computer-based instruction: Methods and development. Englewood Cliffs, NJ. Prentice Hall. Gibbons, A. S. & Fairweather, P. G. (1998). Computer-based instruction: Design and development. Englewood Cliffs, NJ: Educational Technology Publications. Markle, S. M. (1965). Good frames and bad. New York: Wiley.

47. Web-Based Training Brooks, D. W. (1997). Web-teaching : A guide to designing interactive teaching for the World WideWeb. New York: Plenum Pub. Driscoll, M. (1998) Web-based training: Using technology to design adult learning experiences. San Francisco: Jossey-Bass. Hall, B. (1997). Web-based training cookbook. New York: John Wiley & Sons, Inc.

48. Project Management Fuller, J. (1997). Managing performance improvement projects : Preparing, planning, and implementing. San Francisco: Pfeiffer. Greer, M. (1992). ID project management : Tools and techniques for instructional designers and developers. Englewood Cliffs, NJ: Educational Technology Publications. Phillips, J. J. (1997). Return on investment in training and performance improvement programs. Houston, TX: Gulf.

49. Magazines & Journals • FastCompany http://www.fastcompany.com/homepage/ • InformationWeek http://www.informationweek.com • Inside Technology Training http://www.ittrain.com • Internet World http://www.iw.com • NewMedia http://hyperstand.com/subscribe/subscribe1.html/ • Syllabus Magazine http://www.syllabus.com/ • T.H.E. Journal http://www.thejournal.com/ • Training http://www.trainingsupersite.com/ • Training and Development http://www.astd.org/ • Web Week http://www.internet.com/

50. WBT Web-Sites WBT Information Center http://filename.com/wbt/_private/legal.htm Masie Center http://www.masie.com/ On-line Educational Delivery Applications http://www.ctt.bc.ca/landonline/index.html Test Center: Virtual Classroom http://www.infoworld.com/cgibin/displayTC.pl?/981123comp.htm WBT Tools - Margaret Driscoll’s Web-Based Training http://www.tiac.net/users/margdris/index.html