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SEO Trends for 2021: Be Ready to Dominate The Future of SEO

You just cannot imagine your business without SEO practices as SEO brings some unmatched benefits for brands on the table. High-quality, white-hat SEO services can rank your website on the top of the search engines.

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SEO Trends for 2021: Be Ready to Dominate The Future of SEO

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  1. SEO Trends for 2021: Be Ready to Dominate The Future of SEO   Search engine optimization has become the most promising digital marketing                     technique in recent times. You just cannot imagine your business without SEO practices                           as SEO brings some unmatched benefits for brands on the table. High-quality, ​white-hat                           SEO services can rank your website on the top of the search engines. In addition to that,                                   SEO also helps you to become an authoritative brand in the digital sphere where it is                                 taken seriously. When you have a strong online presence, users would turn up to you                               when they are looking for industry-relevant information or updates.    Since its inception, SEO practices have grown up to a big man now. It is constantly                                 evolving with time and continuously offering some brilliant results to companies who                         are practicing genuine SEO efforts. Whether you build an in-house SEO team in your                             organization or you hire an SEO agency in the USA, you just cannot conquer the digital                                 space without the right SEO practices.  Do you want to know what will be the new SEO trends that will rule the next year? What                                       can you expect in 2021? Which factors do you need to focus to make your SEO                                 campaign more result-oriented and superior to get the best outcomes? In this post, we                             will discuss some of the SEO trends that are likely to rule in 2021. Stay tuned!  1. Artificial Intelligence will Rule 

  2. For technical geeks, artificial intelligence is not a new term that needs some kind of                               explanation. AI is one of the most prominent technologies that has changed the way                             people interact with online content. You need to read Google’s AI algorithm to know                             more about how AI will play a major role in your SEO practices. RankBrain algorithm                               plays an important role in Google’s ranking factors for SERP results.  Experts believe that RankBrain is still making baby steps, but in recent times, it will grow                                 and play an important role in your SEO campaign. The algorithm will study different                             behavioral patterns of the users such as click-through rate, average time spent on any                             page and other patterns. How can you optimize your website for artificial intelligence?                           You can come up with fresh, original, highly engaging and highly readable content that                             offers useful information to users.  You can assess your page strength based on some key parameters such as readability,                             backlinks, loading time, backlinks and others by using tools such as On-page SEO                           checker and others. If you score high when it comes to page strength, Google’s AI                               algorithm will notice it and it will impact your search engine rankings.  2. Dominate Search Queries    Voice   Search   will   Continue   to   Google Assistant, Siri by Apple, and Alexa by Amazon are some of the voice assistants                               that need no introduction. You don’t need to type on the search bar to find any                                 information. All you need to do is to give a voice search command and these assistants                                 will take appropriate actions. Research shows that 55% of households will have a smart                             speaker in their homes by 2022. Voice search technology has gained popularity across                           the globe due to the convenience it offers to users. 

  3. It is a challenge for professional SEO service providers to optimize the brand for voice                               search. Here, the only thing that you need to focus on are the keywords that you use.                                   You need to keep yourself in the customer’s box and think about long phrases people                               generally use to give a voice command. You need to have a natural tone as users would                                   use such long, more natural-sounding phrasing while giving voice commands.  For example, when a user types for some information, it would be more direct and short.                                 However, for the same query, the voice search query would be long and most probably,                               in the question form.  3. Search Rankings    Mobile-Friendliness   Will   Impact   We all know about Mobile-First Indexing of Google that was rolled out in 2019. The                               statement was very direct and simple. From now on, the Google search engine will look                               primarily at a website’s mobile version while considering rankings instead of the                         desktop version. Why did Google do that? It was more needed as more than 73% of                                 internet users will access the internet solely via mobile devices by 2025. 

  4.   Here, SEO professionals need to ensure that the website is mobile-friendly and offers an                             unparalleled user experience to visitors. You can check whether your ​website is eligible                           for Google Mobile-First Index or not by checking out the “Mobile Usability” report in                             Google Search Console.  Ensure that Google can easily crawl your URLs and you don’t have a “disallow directive”                               in place. Also, using the same Meta robots tags that you have used in the desktop                                 version is highly recommended to make a mobile-friendly website.  4. Google’s EAT Principle is Crucial  Visitors visit your website to get some information. It might be the services you offer or                                 about any process or procedure. If you fail to offer genuine, relevant information,                           visitors will abandon your website and might not come back. Hence, it is of utmost                               importance that your website has content that is highly readable, relevant, original, and                           engaging. Content is one of the most critical factors to get good ranks on Google                               search results. 

  5. The EAT principle of Google refers to Expertise, Authoritativeness, and Trustworthiness.                       Google will use these three factors to determine whether you are offering useful,                           relevant content to visitors or not.  Hire the best content writers who can come up with original content after researching                             any topics. Also, understanding the type of content your customers look for can help                             you to create content that will lure them. For example, some prefer videos, and some                               love to read articles or blogs. You need to find the buyer personas to offer what they are                                     looking for. Include statistics and facts in your content to get brownie points. Link your                               claims from authoritative websites such as.EDU or.GOV.  5. Featured Snippets Will Become     More Prominent        If you don’t want to write lengthy content to rank on search results, you can achieve the                                   goal by simply ​using featured snippets. They were rolled out in 2017 by Google and can                                 help you to rank higher on Google. When you type something into Google’s search bar,                               you will notice a box at the top of the SERPs, it is a snippet.  Featured snippets are very powerful and can help you to steal traffic from your                             competitors. Most of the time, featured snippets are structured as a question and                           answer format or how-to guide. Rich snippets generally include images, reviews,                       product prices, and other crucial information. You need to include question-based                       queries with relevant information.  6. Structured Data 

  6. Even though you write high-quality, long content for your website, algorithms are not                           good at perceiving context. As an SEO services provider, you need to give some hints to                                 search engines to perceive the content you have used based on a searcher’s intent.    You can achieve it by structuring your content in a manner that helps search engines to                                 perceive what is on a web page. Also, structuring content helps search engines to                             understand how every aspect of the web page pertains to various parts on the web page                                 and other pages of the website.  You need to have properly structured data that can be understood and discovered by                             your customers through any channels such as Google, Amazon, Facebook, Microsoft                       and AI chatbots.  7. Link Building & Brand Building are         Vital       

  7. The traditional way of link building and brand building is good, but emphasising a                             consumer-first approach might help you to get more brand visibility.  Need to purchase top-tier links in 2021? It’s time to move link building from the dark                                 ages into a consumer-first approach for 2021. You need to focus on creating content                             that helps your customers to understand the context of your efforts. Remember that                           customers are getting smarter and they anticipate more from you. If they believe in your                               brand and trust your offerings, they will be more likely to share your content and speak                                 about you.  8. Core Web Vitals  Just like body vitals that help doctors to assess your normal health, core web vitals are                                 a set of specific components that help Google to check out a webpage’s overall user                               experience. Google favors websites that offer superior user experience to visitors by                         ranking them high on search engine results. You need to ensure that visitors enjoy their                               time during the website visit. There are a total of three specific vitals that you need to                                   know of: Largest contentful paint, first input delay and cumulative layout shift. 

  8.   Based on these three factors, Google will decide the page experience score of a web                               page. How does your webpage score? You can check out your web page’s core web                               vitals data in the “Enhancements” ​section of Google Search Console​.  Conclusion  With new and emerging trends, SEO is becoming more and more interesting and                           complex. Just optimizing keywords and Meta titles are not enough to rank high. You                             need to constantly update yourself about new trends and practices that are adopted by                             the companies. At the same time, SEO metrics are also changing with time. The best                               way is to hire a professional SEO company in the USA that can help you to stay at the                                       top of the search engine results.  Contact Us

  9. Company Name: ​ Elsner Technology Address:​ 305,306 Iscon Center, Shivranjani Cross Road, Satellite, Ahmedabad, India. Phone:​ +91 79 4006 2525 Email id:​sales@elsner.com Website:​​https://www.elsner.com

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