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Upcoming SEO Trends in 2021 by SEO Company Toronto

SEO is changing day by day. Keeping up to date with SEO trends has now become essential to rank well on search engines. Let read the PPT to know the Upcoming SEO Trends in 2021 by the SEO Company Toronto.

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Upcoming SEO Trends in 2021 by SEO Company Toronto

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  1. SEO Trend # 1: User Experience • You can do anything to boost your website, but it won't be worth it unless your website isn't according to user experience. Let's take an example of Google, Whatsapp, Facebook, etc, what is their main focus? • The thing you can find common in all of them is a simple design, easy to use/navigate and Fast. • This corresponds to the experience of a user when the user visits a website, consults an application, discovers software ... For web referencing or SEO, we speak of the experience that the visitor lives when he goes to a website. And for 2021, Google seems to place much more importance on this point. • Google wants to offer its users the best possible experience and this by giving notice to websites that offer quality experiences. In search results, Google will thus want to favor websites where navigation ispleasant, fast, and intuitive.

  2. User Experience • Take the time to think about the navigation of your website, and ask yourself if it is easy to understand and if the flow of your pages is going well. Here are some important points for the user experience of your website:  • Improve your page load time: you need to make your pages load fast and all graphics are visible quickly • Have readable and structured content: structure your texts in a centered way and cut into paragraphs and quickly understandable blocks • Diversify your content with various elements: photos, videos, infographics • Avoid bulky items like pop-ups that appear on top of your site content • Make the content accessible, readable, and enjoyable on all media: phones, tablets, and computers. • The goal is for your visitors to quickly understand the purpose of your page and enjoy unwinding your content.  • Improving the user experience makes it possible to reduce the bounce rate, increase the duration of visits, increase the number of conversions, etc.

  3. SEO Trend # 2: Local Search  If local SEO has been less efficient this year - in particular, because of successive lockdowns - this method is increasingly essential for your web strategy.  This SEO trend turns into a number: 46% of searches on Google have a local intention. Local SEO Company Toronto understands the importance of local SEO. And you'll see, for a lot of searches, local results show up right in the search results.  To respond to this local SEO trend and position yourself in local search results and Google Maps, you must create a Google My Business Listing.  Give details of all the information about your company (phone number, email, opening hours, products, and services, etc). The more detailed and precise the information the better your listing will be positioned in search results and will appear for the various keywords you have targeted.

  4. SEO trend # 3: Rich and varied content  The main quality of a good SEO is the effective use of keywords so that Google can quickly understand the topic of your page and rank it according to the keywords you have chosen.  Today, Google wants to put people first by offering clear and specific answers according to user requests. This is why longer content will allow you to rank better on Google and overtake your competition. You need to choose relevant keywords and organize all of your content around them. Ask yourself what your targets are going to search for on Google and respond clearly with your content to their request. For several months, and for the years to come, the lexical field that you use has become a major asset to rank you well on Google. 

  5. Rich and varied content  Your content should no longer just contain a repetition of your keywords, but should instead be filled with words around the lexical field of your domain and the topic you are addressing.  Your content should contain synonyms and terms directly related to your business; in short, think about serving humans rather than following the rules of an algorithm!  Research the questions people are asking, and structure your content around these questions with a variety of terms.  Do not only offer text, but also add quality illustrations, infographics, or even videos, which will further highlight your content after Google and users.

  6. To get all the benefits of SEO Services Toronto -PikDigital is one of the Digital Marketing agency Toronto. Contact Now, Contact Us PikDigital Pvt Ltd Address: 190 sussexvale Dr, City: Brampton, ON Zipcode: L6R 3R1 Email: sales@pikdigital.com Website:- www.pikdigital.ca

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