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UNIT A COURSE ORIENTATION

UNIT A COURSE ORIENTATION. 1.03 Identify the scope and importance of the fashion industry to our economy. The Fashion Industry’s Impact on the U.S. Economy. Fourth leading employer in the U.S. Apparel industry Over $20 billion in annual sales Employs over 1 million people.

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UNIT A COURSE ORIENTATION

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  1. UNIT ACOURSE ORIENTATION 1.03 Identify the scope and importance of the fashion industry to our economy.

  2. The Fashion Industry’s Impact on the U.S. Economy • Fourth leading employer in the U.S. • Apparel industry • Over $20 billion in annual sales • Employs over 1 million people

  3. U.S. Apparel Industry • Womenswear • Menswear • Infants and children • Accessories

  4. The Womenswear Industry Womenswear: All apparel worn by females aged 14 and over. Largest and most important retail segment More than 60% of all apparel sales Employs hundreds of thousands of people Ranges from small family-owned businesses to large multi-million dollar corporations

  5. Menswear Industry Menswear: All apparel for males aged 17 and over. Produces billions of dollars worth of merchandise each year in plants throughout the world Changes slowly, but interest and demand continue to grow Sportswear is the fastest growing segment.

  6. Infants’ and Children's Apparel Industry Infants’ apparel: Apparel for babies and toddlers younger than 3 years of age. Children’s apparel: Clothing for girls ages 3 through 13 and boys ages 3 through 16. Becoming increasingly important to economy One of the more stable divisions due to increased demand for children's fashions in general. Better children's garments include designer labels such as Tommy Hilfiger.

  7. The Accessories Industry Accessories: The articles added to complete or enhance outfits. Viewed as impulse items that bring additional revenues to companies Experienced a boost due to licensing agreements Extend a consumer’s wardrobe; especially important in poor economic times

  8. The Household Industry • Accounts for 40% of all textile products • Average product lifespan is 10 years. • Colors and patterns slower to change than in apparel

  9. The Household Industry (cont.) • Floor coverings division • Carpeting • Area rugs, oriental rugs, and throw rugs • Home furnishings division • Window treatments • Furniture • Miscellaneous items • Domestics division • Bed linens • Bathroom items • Table and kitchen linens

  10. Four Major Segments Of The Fashion Industry Textile segment Apparel manufacturing segment Retail segment Auxiliary group

  11. Textile Segment Textile segment: The initial segment in the fashion process. • Steps include: • Fiber production • Yarn production • Fabric manufacturing • Fabric finishing

  12. Apparel Manufacturing Segment Apparel manufacturing segment: That part of the fashion industry that produces finished garments and accessories. • Functions of the apparel segment include: • Designing • Manufacturing • Apparel selling

  13. Retail Segment Retail segment: The part of the fashion industry that includes selling merchandise directly to consumers. • Buying from the manufacturer or wholesaler • Selling to the consumer

  14. Auxiliary Group Auxiliary group: Individuals and groups of individuals that support and function simultaneously with the retail, apparel manufacturing, and textile segments of the fashion industry.

  15. Auxiliary Group (cont.) • Consultants: Researchers and forecasters who provide information about colors and other trends that are occurring the consumer marketplace. • Advertisers: Individuals who, by visiting fashion markets and showings, produce and disseminate the latest fashion information to educate both consumers and working members of the fashion industry. • Promoters: Trade associations, trade publications, models, modeling agencies, photographers, and others that play a part in promoting the merchandise.

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