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UNIT A COURSE ORIENTATION

UNIT A COURSE ORIENTATION. 1.02 Explain the value of DECA as an integral part of the Fashion Merchandising course.

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UNIT A COURSE ORIENTATION

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  1. UNIT ACOURSE ORIENTATION 1.02 Explain the value of DECA as an integral part of the Fashion Merchandising course.

  2. The Marketing Education Program Classroom Instruction Cooperative Education DECA

  3. A Career-Technical student organization designed to attract students into marketing careers Encourages the understanding of free enterprise Encourages civic responsibility • Maintains a series of competitive events • Offers awards and recognition • Maintains a scholarship program • Develops leaders in marketing, management, and entrepreneurship

  4. DECA FACTS • Publications • International - DECA Direct (formerly DECA Dimensions) • State - The North Carolina DECAConnection DECA Colors Blue and Gold • 4 Points of the DECA Emblem • Leadership Development • Vocational Understanding • Civic Consciousness • Social Intelligence National headquarters – Reston, VA NC headquarters – Raleigh, NC

  5. Organization of DECA • Interntl.Regions • Central • North Atlantic • Southern • Western • Divisions • High school • Delta Epsilon Chi • Collegiate • Alumni • Professional • State Regions • Blue Ridge Metrolina • Cornucopia Triad • Dixie Pines

  6. DECA Tagline Developing Leaders for Marketing, Management, and Entrepreneurship

  7. Governance • Professional staff • Marketing Education Leadership Council • Student Leadership

  8. Apparel & Accessories Marketing Food Marketing Full Serve Restaurant Management Quick Serve Restaurant Management Retail Merchandising Vehicles and Petroleum Marketing State LevelDECA Competition Competency Based Competitive Events

  9. Management Team Decision Making Events • E-Commerce • Financial Services • Hospitality Services • Sports and Entertainment Marketing • Travel and Tourism Marketing

  10. Chapter Team Events • Civic Consciousness Project • Creative Marketing Research Project • Free Enterprise Project • Learn & Earn Project • Public Relations Project

  11. Marketing Research Events • Business & Financial Services • Food Marketing • General Marketing • Hospitality & Recreation Marketing • Retail Marketing

  12. International Business Plan Entrepreneurship Participating Entrepreneurship Written Advertising Campaign Fashion Merchandising Promotional Plan Technical Marketing Other Written Events

  13. DECA Conferences • Marketing Leadership Conference (MLC) • State Leadership Conference (SLC) • Southern Region Conference (SRC) • Local Officer Training (LOT) • Marketing Competitive Events Conference (MCEC) • State Career Development Conference (CDC) • International Career Development Conference (ICDC)

  14. Become A Success...... Get involved in the Marketing program at your school. • Marketing • Marketing Cooperative Education • DECA

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