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Web Redesign Proposal for Foodie Haven

Web Redesign Proposal for Foodie Haven. Group 2 July 1, 2011. Taxonomy & Navigation. Foodie Haven has : Great products !. Taxonomy & Navigation. Foodie Haven has : Great products ! In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling.

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Web Redesign Proposal for Foodie Haven

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  1. Web Redesign ProposalforFoodie Haven Group 2 July 1, 2011

  2. Taxonomy & Navigation Foodie Haven has: • Great products!

  3. Taxonomy & Navigation Foodie Haven has: • Great products! • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling

  4. Taxonomy & Navigation Foodie Haven has: • Great products! • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling • Customers who value all that and who are eager to pay for more

  5. Taxonomy & Navigation Foodie Haven has: • Great products! • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling • Customers who value all that and who are eager to pay for more • A PROBLEM

  6. Taxonomy & Navigation Foodie Haven has: • Great products! • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling • Customers who value all that and who are eager to pay for more • A PROBLEM: Those great customers can’t find that fabulous content that’ll bring them back, cash in hand.

  7. Taxonomy & Navigation Foodie Haven has: A complicated, unintuitive navigation scheme • “Tips & Tricks” could be on any site out there, and it minimizes the importance of instructional content to customers. • “Find Out” is what everyone does everywhere. It doesn’t say “Here’s where Foodie Haven’s great classes are” to customers.

  8. Taxonomy & Navigation • Find Out • Cooking classes and demos • Food events • Contests • Store Locations • Celebrity Chefs • Tips & Tricks • Recipes • How-to’s • Videos • Cooking Techniques • Seasonal Ingredients • Equipment Information • Celebrity Chefs Shopping • Cookware • Tools • Utensils • Electronics • Equipment • Baking • Glassware • Décor • Food • Brands • On Sale • Clearance • New items • Top rated • Community • Share recipes • Ask other foodies • Share photos and videos • Blogs • Celebrity Chefs

  9. Taxonomy & Navigation • Learn • Celebrity Chefs • Videos • How-to Articles • Equipment Information • Classes, Demos, Events • Contests • About Foodie Haven • Cook • Featured Recipes • Top-Rated Recipes • Recipes by Cuisine • New Recipes • Seasonal Recipes • Share YOUR Recipe! Shop • Cookware • Tools • Utensils • Electronics • Equipment • Baking • Glassware • Décor • Food • Brands • On Sale • Clearance • New Items • Top-Rated

  10. Taxonomy & Navigation • Learn • Celebrity Chefs • Videos • How-to Articles • Equipment Information • Classes, Demos, Events • Contests • About Foodie Haven • Cook • Featured Recipes • Top-Rated Recipes • Recipes by Cuisine • New Recipes • Seasonal Recipes • Share YOUR Recipe! Shop • Cookware • Tools • Utensils • Electronics • Equipment • Baking • Glassware • Décor • Food • Brands • On Sale • Clearance • New items • Top-Rated Where did this come from??

  11. Taxonomy & Navigation Existing Labels Recipes / How-to’s / Videos Cooking Techniques / Seasonal Ingredients / Equipment Information / Celebrity Chefs / Classes and demos / Events / Contests / Store Locations / Ask (Share) / Blogs

  12. Taxonomy & Navigation Article Text Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy Top 7 chef's knivesknife, chef's knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono Putting fresh in refreshmentshaved ice, snoball, Hatsuyuki Healthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit Starting a charcoal firecharcoal, grilling Existing Labels Recipes / How-to’s / Videos Cooking Techniques / Seasonal Ingredients / Equipment Information / Celebrity Chefs / Classes and demos / Events / Contests / Store Locations / Ask (Share) / Blogs

  13. Taxonomy & Navigation Article Text Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy Top 7 chef's knivesknife, chef's knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono Putting fresh in refreshmentshaved ice, snoball, Hatsuyuki Healthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit Starting a charcoal firecharcoal, grilling Existing Labels Recipes / How-to’s / Videos Cooking Techniques / Seasonal Ingredients / Equipment Information / Celebrity Chefs / Classes and demos / Events / Contests / Store Locations / Ask (Share) / Blogs Verbatim Customer Feedback browse / blender / price / date / instructional videos / profile / user / community / store location / in stock / class ( event) / notify (subscribe, calendar, date) / kitchen maintenance / meal type (breakfast, lunch, dinner) / recipes / search / find specific products

  14. Taxonomy & Navigation Article Text Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy Top 7 chef's knivesknife, chef's knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono Putting fresh in refreshmentshaved ice, snoball, Hatsuyuki Healthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit Starting a charcoal firecharcoal, grilling Existing Labels Recipes / How-to’s / Videos Cooking Techniques / Seasonal Ingredients / Equipment Information / Celebrity Chefs / Classes and demos / Events / Contests / Store Locations / Ask (Share) / Blogs Verbatim Customer Feedback browse / blender / price / date / instructional videos / profile / user / community / store location / in stock / class ( event) / notify (subscribe, calendar, date) / kitchen maintenance / meal type (breakfast, lunch, dinner) / recipes / search / find specific products Foodie Haven businessobjectives: Get customers to products!

  15. Taxonomy & Navigation Foodie Haven has: A complicated, unintuitive navigation scheme Lost, separate, siloed content • It’s all about the same stuff: preparing fabulous food! • None of it is connected to the other stuff about the same thing.

  16. Taxonomy & Navigation We have the solution: Link up your food & equipment products with the recipes that use them Link up your food & equipment products with the instructions for making them work for people Link up your food & equipment products with the people who really, really want them

  17. Taxonomy & Navigation How? Product: Wok Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Good with: Orange Chicken Stir Fry

  18. Taxonomy & Navigation How? Video: Basic Wok Technique Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Product: Wok Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Good with: Orange Chicken Stir Fry

  19. Taxonomy & Navigation How? Video: Basic Wok Technique Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Product: Wok Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Good with: Orange Chicken Stir Fry Orange ChickenStir Fry Cuisine: Chinese Cooking technique: Stir fry Featured ingredient: Chicken

  20. Taxonomy & Navigation Made for eachother! Video: Basic Wok Technique Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Product: Wok Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Good with: Orange Chicken Stir Fry Orange ChickenStir Fry Cuisine: Chinese Cooking technique: Stir fry Featured ingredient: Chicken

  21. Taxonomy & Navigation Shop > Cookware > Woks Steel Wok$65.95 Stock: Available Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam Wishlist Add to Cart Video: Basic wok technique Article: Which Wok? A Wok Buying Guide Recipe: Orange Stir Fry Chicken Class : Master the WokAug. 3, 1-3 pm, $75 Aluminum wok$37.95 Electric Wok $89.95 Titanium wok $129.95

  22. Taxonomy & Navigation Learn > Videos > Technique Products:Steel Wok $65.95 Electric Wok $89.95 Article: Which Wok? A Wok Buying Guide Recipe: Orange Stir Fry Chicken Class : Master the WokAug. 3, 1-3 pm, $75 Video: Basic wok technique13 min., skill level: novice, click to play

  23. Taxonomy & Navigation Product category: (same values as Shop) Skill level: Novice Intermediate Skilled Professional Cuisine: Pan-Asian Chinese Italian French Mediterranean Mexican South American Vegetarian Featured ingredient: Meat and Seafood Chicken Pork Vegetables Fruits Pasta Interests: Party Planning Celebrity Chefs Health & nutrition Kid-friendly Good with [other recipe or instruction element] Cooking technique: Grilling Baking Slow cooker Frying Stir fry Meal: Appetizers Brunch Breakfast Lunch Dinner Meal component: Sauce Main dish Side dish Salad Dessert

  24. Taxonomy & Navigation Stir fry pan Stir fry pan USE Wok Events Master the Wok, Aug. 3, 1-3 pm, $75 CuisinePan-Asian (4)Chinese (8) RecipesOrange Stir Fry Chicken Brand Ajax (2) Best Woks (3) Le Crueset (1) WoksRUs (6) Price<$50 (2) $50-$125 (6) $125-$200 (2) $200-$250 (2) ArticlesWhich Wok? A Wok Buying Guide

  25. Current Site Model

  26. Proposed Site Model

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