1 / 28

VividContext Website Redesign Project: Enhancing Online Engagement & Conversion

Embark on the journey of revamping VividContext's website to cater to audience needs, foster brand community, and magnify conversion rates. Discover how our comprehensive redesign encompasses strategic objectives, user-friendly interfaces, content management systems, and effective promotional strategies. Dive into our project schedule, including design, development, and launch phases, to witness the transformation unfold. Join us in this exciting web redesign endeavor for a more engaging and conversion-driven digital experience!

terif
Download Presentation

VividContext Website Redesign Project: Enhancing Online Engagement & Conversion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web site Redesign Project April 9, 2007

  2. Agenda • About VividContext • Design Portfolio • Audience Profiling • Competitive Analysis • Eye Tracker Project • Content Management • Project Schedule

  3. About VividContext • Short Story • It all began with a hotdog in 1994 • Strategic Objectives • Understand the needs of your audience • Create a dialog with your prospects • Form a community around your brand • Generate and track your conversions • Website Design, Development and Marketing • Usability/Interface design • Content Management • Website Promotion

  4. 41 Options 16 2 18 Options 5 58 Options 24 Options 3 31 Options 5

  5. Eye Tracker & Action Zones

  6. Vericept with Action Zones

  7. Vericept with Eye Tracker

  8. Tablus with Eye Tracker

  9. Websense with Eye Tracker

  10. Reconnex with Eye Tracker

  11. Vontu with Eye Tracker

  12. Content Management • WYSIWYG • Navigation Management • Search-friendly • Tiered authors/editors • Many Plug-ins and Add-ons • Open source = Free • Tech specs: PHP, MySQL, Apache

  13. Project Schedule • Project Budget: $18,000 (assumes open cms) • Project Timeframe : April 12 – May 28 • Phase 1: Design (completed May 7) • Kickoff (Thursday April 12) • Audience Assessment/ Profiling • Information Architecture & Func. Spec • Interface Design & Flash (2 designs/2 revisions) • Phase 2: Development (completed May 28) • Template Construction • Content Management Implementation • QA & Final Revisions • Launch

More Related