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Expanding Our Community with Blended Learning Programs :

Expanding Our Community with Blended Learning Programs :. Advertising Hybrid and Online Programming. The State of the State. Unemployment now at an all time state low, the worst in ten years. Overall losses to hit 47,500 by 2009.

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Expanding Our Community with Blended Learning Programs :

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  1. Expanding Our Community with Blended Learning Programs: Advertising Hybrid and Online Programming

  2. The State of the State • Unemployment now at an all time state low, the worst in ten years. Overall losses to hit 47,500 by 2009. • Arizona economy to hit rock bottom in third or fourth quarter of 2009, no recovery in sight until 2010. • Gas prices still at an historical high, in Arizona and beyond. Source: Phoenix Business Journal, Arizona Republic, October 2008

  3. The Impact on Education • Extensive unemployment has traditionally lead to a potential influx of adults looking to re-tool. • Downturn in economy could lead to students working more, requiring more flexible scheduling of classes and delivery styles. • The aforementioned combined with sky-rocketing fuel costs and demand educational options that do not add to monetary burden.

  4. Getting the Word Out • EMCC will now have increased opportunities to advertise and market our hybrid and online offerings to both our immediate community, and extended parts of our service area most affected by fuel costs: Buckeye and Wickenburg, an ideal solution to allow access to students who may be limited financially by fuel costs and an uncertain economy.

  5. Creating a Message that Means Something • Major themes: • Academic programming and the ability to transfer • Resources of college, i.e., qualified, expert faculty, payment plans, technology • Hybrid and online options increasing access, reaching extended areas of the service area • For hybrid/online, this evolved to marketing messages: • I give my college one night. My college gives me a future. • Stay home. And learn.

  6. Increased Advertising: Hybrid and Online Component • Outdoor: Billboards and transit shelters across service area, including Buckeye • Direct Mail: Creation of a unique mailing list targeting potential AGEC completers, and a three stage direct mail campaign educating them on the value of AGEC, invitation to on-campus event, and final call to meet with an advisor. • Print: Increased advertising in West Valley View, Arizona Republic- Northwest Valley ed., Buckeye Sun, and Wickenburg Sun.

  7. Increased Advertising: Hybrid and Online Component • Television: Cable advertising that will also include creation of a custom, testimonial-based commercial shown Valley wide (limited) and local service area. (more extensive) • Theater: Testimonial commercial created for television will translate to theater advertising, both in Goodyear, and Surprise. • Web: AZCentral.com will host our custom, testimonial-based commercial, which will also include links back to EMCC webpage, with home page icons providing visitors with immediate access to registration information and hybrid/online course specifics. • Schedule: First time bulk mailing of Spring 2009 schedule to Wickenburg.

  8. Total Campaign Contacts Print: 125,000 Direct Mail: 7,000 Theater: 88,000 Outdoor: 2,000,000+ Cable: 500,000+ Web: 30,000+ Schedule: 3600 TOTAL INDIVIDUAL CONTACTS: 2,753,600

  9. To Buckeye, and beyond. • Hybrid and online offerings give working adults a chance to re-career, while balancing work and life. • The flexible format can help ensure access to extended areas within our own service area, Buckeye and Wickenburg.

  10. Questions? Comments? Thank you, as always, for your attention and feedback.

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