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Evolution of Blogging

Evolution of Blogging. What is a blog?. A type of website Maintained by an individual with regular entries Various types of blogs: - Social, Political, Religious, Media, Personal etc. History of blogging. Past started by John Barger on 17 Dec 1997 named the “robot wisdom site”

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Evolution of Blogging

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  1. Evolution of Blogging

  2. What is a blog? A type of website Maintained by an individual with regular entries Various types of blogs: - Social, Political, Religious, Media, Personal etc

  3. History of blogging • Past • started by John Barger on 17 Dec 1997 • named the “robot wisdom site” • John Barger was the first to touch on personal ideas on his blog • Now • various blogging platforms: blogspot, wordpress, livejournal etc • blogging is a norm for internet domain • pivot to a revolutionary programme that redefines the • experience of personal diary entry

  4. Use of blogging: Business • provide various products and services • - clothing's, customized gifts, technological gadgets • More and more people are turning to online markets • - able to match the demand for certain products and • services • Zero cost of setting up and maintenance

  5. Examples of blog shops Selling cheapest iPhone Accessories in Singapore http://ishields.blogspot.com/ Clothing and accessories Vaingloriousyou.livejournal.com

  6. Use of blogging: Political • a medium in reaching out towards the people • governments and political figures taking the opportunity • - constant live updates, fresh thoughts and ideas MOH, Singapore Mohsingapore.blogspot.com Malaysian Politician, Datuk Anwar Ibrahim

  7. Use of blogging: Media • Uprising of blog introduces new faces and celebrities to • society in a whole new context • Celebrities are springing up into the media frenzy world Jeanatte Aw Mediacorp Artiste Xiaxue Singapore blogger

  8. Blogging in New Media Marketing • Free Vs $11 per line (Classified Strait Times) • Unlimited advertising opportunities • Simple- user friendly • [Wider opportunities for creativity] • Instant fast updates [Stay connected with the customers]

  9. Blogging in the future • Popularity of blogging • - declined from 28 to 14 % from 06’ to 09’ (teens & young adults) • - rose from 7 to 11% from 06’ to 09’ (adults over thirty) • Availability of real-time communication platforms • Losing its luster with today’s younger generation • New technology always comes along, but nothing • ever goes away. *http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

  10. Thank you

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