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Why Are We Here and Who Has Been Invited?

Overview of Analytics – Why Action Analytics for Higher Education? Linda Baer, Minnesota State Colleges and Universities Donald M. Norris, Strategic Initiatives, Inc. Why Are We Here and Who Has Been Invited?. Trustees and institutional leaders Leading institutional practitioners

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Why Are We Here and Who Has Been Invited?

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  1. Overview of Analytics – Why Action Analytics for Higher Education?Linda Baer, Minnesota State Colleges and UniversitiesDonald M. Norris, Strategic Initiatives, Inc.

  2. Why Are We Here and Who Has Been Invited? • Trustees and institutional leaders • Leading institutional practitioners • Political leaders and policy makers • Foundations and national associations • Community leaders • Agencies and professionals focusing on K-20 and workforce

  3. The National Symposium Program • Why action analytics for higher education? • Best practices in building analytics capacity • Accountability and assessment panel – what information, reports, and dashboards are needed? • Building analytics to support institutional and public policy • Building the next generation educational technology tools to support action analytics • Preparing for tomorrow’s discussion • Setting a national agenda and next steps

  4. Why Action Analytics for Higher Education? • What Do We Mean By Action Analytics? • Analytics and Performance Improvement Evolve in Higher Education • How Action Analytics Differs from Common Academic Analytics • What Are the Forces Driving Action Analytics? • What is Needed to Build Organizational Capacity for Action Analytics • What is the Action in Action Analytics? • Need for a National Agenda

  5. 1. What Do We Mean By Action Analytics? • Analytics that demand action • A culture of performance measurement and improvement (Figure 1) • Optimized data, information, and analytics resources • Analytics for the masses • Transparent, pervasive, continuous decision support

  6. 2. Analytics and Performance Improvement Evolve in Higher Education • Evolution of information technology – The Stack and the Cloud (Figure 2) • Reporting, query and analytics tools and practices (Figure 3) • Measuring and improving performance and focusing on value • Academic analytics morphs into action analytics

  7. Elements of Action Analytics (Figure 4) • Processes, solutions, behaviors • Extend beyond ERP • Enable alignment • Build organizational capacity, change culture • PK-20 perspective, linking learning to work • Cross-institutional, inter-sectoral

  8. 3. How Action Analytics Differs from Common Academic Analytics • Supports smart change – engagement, shared leadership, transformative change • Differentiating characteristics • Understanding the actions of analytics (Figure 5) • Involves a broad range of stakeholders (Figure 6)

  9. 4. What Are the Forces Driving Action Analytics? • Calls for transparency and accountability • Close the education gap • Improve student success, reduce total cost of learning • Learner and family affordability crisis • National and state-level PK-20 • Need to re-establish financial sustainability, lift out of recession • Leverage President Obama’s Agenda to achieve these ends

  10. 5. What is Needed to Build Organizational Capacity for Action Analytics? • Compelling reasons to use action analytics • Clear return on investment • Strong leadership and will • Support from trustees • Raising the “Analytics IQ” of leaders and building organizational capacity • Promoting cross-institution comparison and cross-sector analysis

  11. 6. What is the Action in Action Analytics? • Learner choice based on transparent, comparable analytics (Value-based); Learners seeking guidance on academic status and progress • Public and policy makers view of higher education • Institutional leadership, planning, and management (Figure 6) • Strategic Enrollment Management, serving the underserved • Business process reinvention, improving performance • Program innovation, enterprise-wide scaling • Bridging and pathways to PK-20 • Employment and Workforce Linkage • Lifting Out of Recession

  12. Linking Analytics to Lifting out of Recession (White Paper) • Basic Premises • From short-term actions to addressing longer-term challenges • Efficiency/effectiveness, innovation and transformation, and new revenues • Disruptive and dislodging events • Mobilizing change agents for lifting out of recession

  13. 7. Need for a National Agenda • What issues should a national agenda for analytics focus on? • What are the pressure point for analytics? • How does this fit with President Obama’s agenda? The agendas of national and state-level organizations and foundations? • How do we make a difference in a timely fashion? • How can analytics support serious institutional innovation? Establishing financial sustainability? • What future research and demonstration projects are needed to advance the case for action analytics?

  14. Contacts • Linda Baer651.282.5515linda.baer@so.mnscu.edu • Donald Norris703.450.5255dmn@strategicinitiatives.com

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