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Advance Statistical Method CIT 6093 ARKANSAS STATE UNIVERSITY Department of Computer & Information Technology Fall

Dr. Ahmad Syamil. Advance Statistical Method CIT 6093 ARKANSAS STATE UNIVERSITY Department of Computer & Information Technology Fall 2005. Chapter Eleven. OBJECTIVES. FACTOR ANALYSIS PURPOSE APPLICATIONS TECHNICAL DESCRIPTION TYPES STEPS. FACTOR ANALYSIS . Purpose….

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Advance Statistical Method CIT 6093 ARKANSAS STATE UNIVERSITY Department of Computer & Information Technology Fall

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  1. Dr. Ahmad Syamil Advance Statistical Method CIT 6093 ARKANSAS STATE UNIVERSITY Department of Computer & Information Technology Fall 2005 Chapter Eleven

  2. OBJECTIVES • FACTOR ANALYSIS • PURPOSE • APPLICATIONS • TECHNICAL DESCRIPTION • TYPES • STEPS

  3. FACTOR ANALYSIS Purpose… • Identifying Basic Underlying Ideas • Detect Structure in the Relationships Between Variables • Data Reduction • Reduce the Number of Variables • Interdependence Versus Dependence Analysis Cont’d…

  4. FACTOR ANALYSIS Applications in Marketing… • Identify the Relevant Attributes Consumers Use to Evaluate • Use Quantitative Marketing Research Techniques (such as surveys) to Collect Sata • Input the Data into a Statistical Program and Run the Factor Analysis Procedure • Use Factors to Construct Perceptual Maps

  5. FACTOR ANALYSIS Technical Description • Types of Factors • Common Factors • Specific Factors • Types of Factor Analysis • Principal Components Analysis • Factor Analysis Cont’d…

  6. FACTOR ANALYSIS Technical Description • Steps • Calculation of a Complete Table of Intercorrelations • Extractions of Common Factors • Rotation of Common Factors • Interpretation of Common Factors • Development of a Single Factor Score

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