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Creativity - Unleashing Team Creativity-

Creativity - Unleashing Team Creativity-. Chapter 8. Creativity. Team creativity- ability to produce novel & useful ideas and/or form new concepts using existing knowledge (synergy) Innovation- implementation of those ideas. Ideas can be Realistic or idealistic Conservative or creative

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Creativity - Unleashing Team Creativity-

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  1. Creativity-Unleashing Team Creativity- Chapter 8

  2. Creativity • Team creativity-ability to produce novel & useful ideas and/or form new concepts using existing knowledge (synergy) • Innovation-implementation of those ideas.

  3. Ideas can be • Realistic or idealistic • Conservative or creative The worst ideas are… The best ideas are…

  4. Creative Realism • Highly imaginative • Very realistic (useful) How do we increase the probability? Encourage as many ideas as possible Silly, ridiculous ideas generate good ones.

  5. Measuring Creativity • Fluency • Quantity • Flexibility* • Variety of categories • Originality • uniqueness • <5% population would think of it.

  6. Convergent thinking Towards a single answer Evaluation of ideas for feasibility & practicality Divergent thinking In many directions, “out of the box” Stimulated by task conflict. Creative Thinking Skills

  7. Who excels @ divergent thinking? • Teams? -or- • People working independently? That would suggest we approach creative problem solving how?

  8. Janusian Thinking • Ability to consider conflicting ideas, paradoxes, impossibilities, ambiguity & doubt (How can we use a balloon as a paperweight?) • Prevents us from jumping to the most obvious ideas • Put opposites on teams.

  9. Need a Balance of… Exploitation • Refining & improving existing ideas; select and implement Exploration • Experimenting with new, innovative ideas; taking risks; discovery.

  10. Brainstorming Rules: • No criticism • “Freewheeling” welcome • Quantity over quality • Everyone participates • All ideas considered • All ideas recorded • Combination & improvement of ideas is encouraged.

  11. Effectiveness • Is group brainstorming more effective & productive than solitary brainstorming? • Osborn said “yes” • Studies say “no” • Why are we still using it in organizations?

  12. Threats to Team Creativity • Social loafing • Conformity • Production blocking • Downward norm setting Occurs when? -No incentive to perform. Why? -Low performance becomes the norm -Low performers are aggressive, high performers hold back These problems cause the group to do what?

  13. Trained facilitators Reduce CIE Set high standards Brainwriting Nominal grouptechnique (anonymous vote) Diversify the team Use analogies Applying knowledge to different context Record ideas Member turnover Stepladder technique Playful environment Floor design Supportive culture Autonomy. How to Enhance Team Creativity?

  14. Electronic Brainstorming Advantages? Disadvantages?

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