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Display Advertising Other Options

Display Advertising Other Options. Presentation to [Client Name] [ Month Date, Year]. Xbox The best of online and TV advertising. An immersive, high-def environment helps build brand awareness and reach an engaged, web-savvy, mostly male audience.

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Display Advertising Other Options

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  1. Display AdvertisingOther Options Presentation to [Client Name][Month Date, Year]

  2. XboxThe best of online and TV advertising • An immersive, high-def environment helps build brand awarenessand reach an engaged, web-savvy, mostly male audience. • In-game ads and online game advertising drive interaction, engagement, and key brand metrics.* • Games increase brand awareness and recall, and can be usedin conjunction with online promotions.* • Xbox 360 consoles sold: 39 million worldwide.** Source: *eMarketer, February 2008. **NPD Group Mar 2010

  3. Xbox LIVE:The largest social network on TV • A highly desirable audience in a lean-forward, interactive advertising experience. • Combines the best of online and TV advertising in an immersive, high-definition environment that delivers superior results. • More than 23 million Xbox LIVE subscribers worldwide.* Key measures: • Unique users: 17 million • A new account is created every 5 seconds • http://advertising.microsoft.com/gaming/xbox-live Audience profile: • Tech-savvy, influential consumers average 16 hours a week playing video games. • Reach more men 18-34 years old thanThe New York Times, ESPN.com andMen’s Health Source: *Microsoft Internal Data Xbox LIVE subscribers, February 2010 Simmon’s National Consumer Study, Spring 2008

  4. Xbox.comThe ultimate source for all things Xbox and Xbox 360 • Users can find news updates, game trailers, screens, previews, and game strategy information. • Users are media-savvy, have a high propensity to research and buy online, and to talk about productsand services. • Users are engaged with content and are receptive to advertising messages. • Seventy-five percent of Xbox.com visitors have purchased online in the past 30 days.* Key measures: • Unique users: 3,200,000 • http://advertising.microsoft.com/gaming/xboxcom-advertising Audience profile: • Adults 25-49 (37%) • Men (67%) • Household income $60K+ (49%) Source: comScore Media Metrix, January, 2010 *@Plan, Winter 2009/2010

  5. Office.comAn extension to the Office Product Suits that enhances productivity • Office.com offers natural at-work reach with high engagement. • The audience is highly affluent, well-educated, and influential. • Top 40 most-visited U.S. website (comScore). Key measures: • Unique users: 19,100,000 • http://advertising.microsoft.com/office-online Audience profile: • Householdincome $75K + (45%) Source: comScore Media Metrix, April 2010

  6. Office LiveYour virtual IT department • The ultimate resource for small business owners seeking an online presence. • Over 300,000 small businesses use Microsoft Office Live (officelive.com) to get set up online. • A simple interface, free basic service, and wealth of small business content are accessible to anyone, any place. Key measures: • Unique users: 1,292,000 • http://advertising.microsoft.com/office-live Audience profile: • Adults 18-49 (63%) • Men (43%), Women (57%) • Household income $50K+ (65%) Source: comScore Media Metrix, April 2010

  7. Get started with Display Advertising today. AgencyLogo Here

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