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Google Display Network Why is display advertising important?

Google Display Network Why is display advertising important?. Pro g ra m me. • Why online advertising? • What is Google Display Network? • Customer Purchasing Loop • Why Google Display Network • Defining Correct Targeting Options • Controlling Costs • Result. Neden?. Nedir?. Avantajları.

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Google Display Network Why is display advertising important?

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  1. Google Display NetworkWhy is display advertising important?

  2. Programme • Why online advertising? • What is Google Display Network? • Customer Purchasing Loop • Why Google Display Network • Defining Correct Targeting Options • Controlling Costs • Result Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  3. Why is online advertising advantageous? Google Display Network reach customers by not only placing ads on Youtube and Gmail but also on millions of publisher sites. • Customers think online ,evaluate and support • %95 of online time is spent on content sites Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  4. What is Google Display Network? • Google Display Network (GDN) is a website network that you can replace your ads • Google Display Network use accurate targeting to reach audiences who have highest rate of interest.This results best for advertisers • The simple and economic way of advertising on millions of high quality news page , specific issues website ,video sites and blogs Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  5. Both on conventional media and niche sites. Reach Kitlesel Medya Niş Medya

  6. How does Display Ads provide advantage to your business ? Customer Buying Cycle Display ads can help raising awareness ,boosting campaign reach ,achieving conversion and can accelerate purchasing loop in the end. Awareness Interests There are four phase on customer purchasing loop: 1)Awareness 2)Interests 3)Evaluation 4)Purchase Evaluation Purchase Loyalty Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  7. Why must you choose Google Display Network for your business? • You can reach millions of sites ,vidoes and devices • Search Network and Display Ads Network are perfect combination of every step in purchasing conversion for reaching your customers • Merging of Search Network and Display Network on your campaigns provide more conversion when we compare only Search Network campaigns Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  8. How do right customers targeted ? Google provide opportunity to reach related customers via below : • Content Based Targeting Target your audiences according to their keyword search ,content search or location search (their sites visit). • Mass Targeting Target your audiences according to their interests and demagraphic qualifications or via remarketing.Besides ,you can find consumers who have similar browse habits on your marketing list by using Google’s similars technology. Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  9. How are right consumers targeted? The best approach is this: + Content Based Targeting Mass Targeting Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  10. Content Based Targeting Reach people with these below methods… Topic Targeting – Choose one of category between 1700 sites that are prepared by Google Content based keyword targeting – Choose your keywords ,Google find you the best sites for your display ads Location targeting – Choose manually right location for your campaign Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  11. Mass Targeting Right people use internet Related interest category based marketing - shows people ads according to their likes Demographic – define your target audience according to their gender and age Remarketing – reach people who visit your site but not perform any conversion Similar users - Google’s similar technology finds users who they have similar browse habits on your remarketing list. Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  12. What kind of advertising dimensions are offered to advertisers? Medium Rectangle 300x250px Leaderboard 728x90px Banner 468x60px Sky scraper 120x 600px wide sky scraper 160x 600px Square 250x250px Large Rectangle 336x280px Square 200x200px

  13. What kind of advertisings are offered to advertisers? • Standard image(JPG or GIF) • Standard flash • Rich media flash • Video ads • Click and play video ads Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  14. How can I control my costs? • • Bidding system means that you offer for every ad space by paying competitive price • • You only pay maximum one penny more than the mimimum amount in order to keep your status on page. Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  15. GDN helps you to reach right customers. Right customers • Target spesific segment based on spesific demographics ,lifestyle , psychographic and behavior history • Reach qualified customers according to interests and purchasing purpose • Attract previous visitors’ attention with remarketing

  16. Which pricing models can be used ? • • CPTI(BGBM): • Cost Per Thousand Impression • Pay only when your ads are displayed • Why? : • Use in campaigns that target increasing impressions. Monitor metrics like impression ,reach ,frequency and increasing search • CPC(TBM):Cost Per Click • Pay only when an user clicks on your ads and visits your website • Why? • Use clicks on campaigns that is important for you. Monitor metrics like sales ,prospective sales and registration process numbers Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  17. GDN helps to reach customers on right time Right time Use content based targeting in order to reach customers want to think purchase by combining mass targeting • Content targeting • Keyword targeting and content based targeting • Location targeting

  18. GDN helps to reach customers with right message Right message • Customize ads according to user behavior ,interests or demographic features • Reach media increases user participation and recall

  19. Conclusion Google Display Network is extremely high targeted advertising method and helps reaching right customers with right time,right message Neden? Nedir? Avantajları Reklam biçimleri Hedefleme Maliyetler Sonuç

  20. Thank You. In order to encounter any problems or want to get any help about setting up Google Display Network ,please contact : 0216 469 66 80 / Pbx info@nethizmet.net

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