Certain Brand Names Will Always Attract the Attention

1. Certain Brand Names Will Always Attract the Attention Branding the world all over plays a big part in the success of companies, services and ideas. Competition is keen everywhere; therefore every marketer of products right from food, cleaning materials and every possible item you can buy will be aware of the fact that advertising – and often branding – will certainly impact his/her product. Think, for example, of clothing, whether you follow high fashion and the New York Fashion Week, or names such as Stella McCartney, or well-known brands in the world of country fashion: brands are important. Also, brands compete, and often for the same buyers. As an example, country style clothing, or country fashion, illustrates a few points. This type of fashion or style is followed the world all over by enthusiasts of a style that undoubtedly favours a more relaxed look than what you would normally find among the exponents of street style, high fashion, formal wear and the clothing associated with the boardroom.

2. Typical qualities that the admirer and follower of country fashion would be looking for include a relaxed yet smart style, comfortable yet flattering, eye-catching yet understated, but recognisable for those qualities that its followers appreciate. Some brands are, for the buyer of country fashion, synonymous with history, success and class. Certain brand names will indeed catch the eye quicker than others for features and qualities such as design, style, different choices, selections and ranges and for being trendy, whether these are under- or outer garments, or shoes and boots, or belts or hats and beanies One perfect example has been, for many years, Schöffel, the well- supported German name that dates back to 1804, Bavaria, when their first Ptarmigan shooting coat was introduced to the market, to those that favour a lifestyle that represents the values of the outdoors person. Still today this name is associated with combining new, innovative ideas with cutting-edge technology to ensure the market follows them and does not stop buying their ranges. Their men’s fleeces and gilets such as their Oakham range in different colours, other offerings in different designs, remain popular. So do the choices they offer the ladies. Very often this brand is one of the first to be mentioned among the leading names when country fashion is discussed, when buyers are looking for the best options. Among their garments there are those that are mentioned for their super lightweight quality which, for many, is not negotiable as it offers them room to move, almost forgetting you are indeed wearing a fleece. They are equally popular for their shooting coats for both men and ladies, often with a matching cap to round off the outfit. Also, they are mentioned for easy maintenance, for being durable and for being easy to wash and clean. For the lover of country style fashion, Schöffel will always be one of those instantly recognisable names, for their history, their selections of garments and for representing for country fashion what Coco Chanel has been for other disciplines in as far as fashion is appreciated by buyers. Of course there are other equally highly admired names in the world of country style fashion, other brand names that attract attention. Think of well-supported brands such as Aigle, Akubra, Noble Wilde, R.M. Williams for thei impressive belts, their jeans and shirts, their shoes, their amazing choices of boots and leather conditioners for these. Many more brands are admired and supported. Think of Barbour, House of Cheviot, Pampeano, Royal Scot. All of these produce their own apparel and accessories, and

3. they are all seen to be the most favoured names in terms of which customers are offered the best in country style fashion. Country fashion has developed over time into a definite genre of clothing for the fashionable man or woman that wants to discern themselves from others; it has never been easier than today, with all the options out there to ensure you can easily combine style and class with practical use. About Us At Elm of Burford we have been bringing exceptional outdoor apparel for men and ladies for almost 30 years. Our menswear, ladies wear and accessories are carefully selected to represent the best in terms of leading brand names so that our clients are offered the most sought-after examples of what fine country and outdoor clothing is about. Our emphasis is on outstanding quality and detail to attention always, as well as the satisfaction and ongoing support of our valued clients; therefore we always make sure that our clothing competes with the best in terms of elegance and style, and that we stay abreast of what the latest demands dictate. We pride ourselves on our efforts to ensure that our clients value their association with us – in every respect. For more about us please visit https://www.elmofburford.com/