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go PASADENA Smart Phone App Presented by: Janet Zaldua Director of Tourism Communications Pasadena Convention Vis

PARTNERSHIP. The Pasadena Smart Phone App was launched in September 2010 through a partnership with the City of Pasadena and Pasadena Convention

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go PASADENA Smart Phone App Presented by: Janet Zaldua Director of Tourism Communications Pasadena Convention Vis

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    2. PARTNERSHIP The Pasadena Smart Phone App was launched in September 2010 through a partnership with the City of Pasadena and Pasadena Convention & Visitors Bureau. “GoPasadena” was created using the GoExplore™ Tour Guides Smartphone app software by BarZ Adventures.  The software allows any organization to create and update its own video tour guide applications. Total downloads for IPhone & Android – 2,210

    3. APP FEATURES

    4. Colleges & Universities Gardens Hotels Museums Movies Popular Film Locations Architectural Walking Tours Performing Arts Signature Events Sports & Recreation Restaurants Transportation Tours

    5. Window Clings Table Tents Local Ads Website Social Media Targeted Events E-Newsletter

    6. CHALLENGES Budget Constraints Limited Resources / Time Unchartered Territory Limit on Points of Interest Advertising Tracking Demographics

    7. Learning Visitor Expectations Adding Pasadena Restaurants Figuring it out along the way Value of Working with the Pros Work in Progress

    8. QUESTIONS

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