Presentation Transcript

1. PASADENAVILLA MARKETING TEAM

2. Pasadena Villa’s Referral Relations Team

   Chris Eckert Referral Relations Manager Tom Maisel Referral Relations Consultant Shannon Harris Referral Relations Coordinator Carriann Russell Marketing Assistant

3. Pasadena Villa’s Admissions Team

   Jenny Stokes Administrator & Admissions Manager Mary Moffatt Admissions Coordinator Jackie Soto Client Services Coordinator
4. Marketing Efforts We sponsor year round Professional Networking Events and conferences across the country CRM Social networking Website analytics Facility tours Promotional materials management
5. 2011 Marketing Event & Conference Locations Mason, OH Tucson, AZ Los Angeles, CA Colorado Springs, CO Boca Raton, FL Ft. Lauderdale, FL Miami, FL Houston, TX Layton, UT Oklahoma City, OK Chicago, IL Los Angeles, CA Lowell, MA New York, NY Harrisburg, PA Philadelphia, PA Stockbridge, MA Las Vegas, NV Palm Desert, CA Charlottesville, VA Fredericksburg, VA McLean, VA St. Paul, MN Chandler, AZ Savannah, GA Augusta, GA Atlanta, GA Phoenix, AZ La Quinta, CA Evanston, IL Maitland, FL Newport Beach, CA Omaha, NE Lincoln, NE St. Louis, MO Palm Beach Gardens, FL Madison, WI Bismarck, ND Fargo, ND Santa Barbara, CA Prescott, AZ Summit, NJ Stamford, CT Washington, DC Cape Cod, MA Austin, TX Sarasota, FL Pacific Palisades, CA Bryn Mawr, PA Holly, MI Scottsdale, AZ Nashville, TN Towson, MD Chevy Chase, MD Bethesda, MD Delray Beach, FL Westport, CT White Plains, NY Pittsburgh, PA Beachwood, OH Reston, VA
6. Marketing Plans Constant personalized interaction among Mental Health Professionals, Educational Consultants, Interventionists, and other Programs Advertisements in both print and digital media Events and Luncheons Conferences and personal visits to therapist offices
7. First 6 Months of 2012 Event & Conference Locations Orlando, FL Tucson, AZ Scottsdale, AZ Vero Beach, FL Clearwater, FL Gainesville, FL Durham, NC Chapel Hill, NC Charlotte, NC Chattanooga, TN Memphis, TN Louisville, KY Nashville, TN Houston, TX Myrtle Beach, SC Charleston, SC San Diego, CA Aurora, CO Denver, CO Boulder, CO Iselin, NJ Boston, MA Phoenix, AZ Austin, TX Dallas, TX Chicago, IL La Quinta, CA Indianapolis, IN Carmel, IN Charlottesville, VA St. Louis, MO St. Paul, MN Minneapolis, MN Milwaukee, WI Waukesha, WI West Allis, WI Cincinnati, OH Dayton, OH **more to come!**
8. Marketing Goals To increase brand awareness among both mental health professionals and the general public To educate families and professionals about our unique approach to mental healthcare To establish long lasting relationships with Referral Sources To create a direct relationship between program clinicians and our Admissions Team through continuous communication
9. Clinical Goals NO Surprises! When any incident occurs with a client, notify the Referral Source first Therapeutic Alliance To help diffuse any situation, the Referral Source should be notified first This keeps the integrity of the incident when communicating with parents By the Referral Source knowing they can help protect our reputation
10. REFERRAL SOURCE TRUST TRUST Relationship established after time and hard effort **After time, the clinician will be familiar with our program. As a result, the clinician will start communicating with Admissions directly with any referrals.**
11. What is the Pasadena Villa Marketing Department’s “bread and butter”? Referrals!!!
12. Referrals
13. Referral Relations Team stays in touch with Referral Sources, Admissions, and Clinicians Admissions stays in touch with Clinicians, Referral Relations Team and the Referral Source Clinicians stays in touch with Referral Source and Referral Relations Team
14. What are some possible steps in the marketing process where a referral is converted to a qualified admission?…Allow us to illustrate with a simplified example!...
15. The Price of Referral Conversions You know the process… but what are the costs?
16. Price to Convert Referrals(Continued) Detailed Breakdown of Estimated Expenses
17. FACTS Referrals do NOT guarantee admissions Most referrals will take longer than 2-3 months to convert into admissions When traveling to an event or conference, a team member is gone for at least 3 days The average length of stay for our clients is 492 days
18. FACTS We attend over 125 events a year including co-sponsored lunches, conferences, trips or tours. This breaks down to 10 per month or 2 ½ per week! Every Monday – Sunday you will find us in 2 ½ cities! 125 events a year = 125 different locations and thousands of possible referral sources
19. FACTS Where do referrals come from? 83 Total 8 23 9 4 2 17 1 15 4 ** Data Collected Represents 2011 YTD Admissions **

20. ContactUs

    info@pasadenavilla.com www.pasadenavilla.com Admissions: (877) 845-5235
21. Chris Eckert – (407) 982-0099 chris@pasadenavilla.com Tom Maisel – (312) 550-6547 tom@maiselconsulting.com Shannon Harris – (407) 286-8259 shannon@pasadenavilla.com Carriann Russell – (407) 259-6220 carriann@pasadenavilla.com Jenny Stokes – (877) 845-5235 jenny@pasadenavilla.com Mary Moffatt – (877) 845-5235 mary@pasadenavilla.com Jackie Soto – (407) 896-2636 jackie@pasadenavilla.com
22. Any questions?