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Sault College Career Essentials Company Research Techniques. Company Research will Help You. Understand where they stand financially. Are they profitable? Free from investigation? What is their debt load?
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Sault College Career Essentials Company Research Techniques
Company Research will Help You... • Understand where they stand financially. Are they profitable? Free from investigation? What is their debt load? • Identify the company’s mission statement. This will help in connecting your values to their values. • Find out if the company is socially responsible • See if they are expanding or contracting • Identify the major strategic partners, vendors, customers, and competitors. This can assist you in developing solutions to the company’s current problems.
Company Research Techniques • Understand what the company is looking for to properly prepare for an interview • Position yourself as a contributory solution to their problems • Familiarize yourself with all aspects of the company. This will make you more confident going into your interview and more attractive to employers.
Company Research will Help You... • Identify the company’s major business units • Familiarize yourself with their key products • Discover areas where your expertise would come in handy in helping them increase profitability and productivity • Understand news articles and economic forecasts on the company
Tools to Help You in Your Research • Visit the company’s web site • Search for financial information on Yahoo Finance, MSN Finance, and www.quicken.com • Current industry news articles - visit www.internetnews.com • Free company information - visit www.hoovers.com • www.google.com – enter the company name plus key words such as “industry data” • Get to know company lingo and terminology • Source: Great Answers, Great Questions, Jay Block, Michael Betrus, 2004