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Allen Atwell Vice President, EMEA Telecom & Wireless, Oracle

Capturing, Managing and Using RFID Information RFID and Telecommunication Services Workshop May 25th, 2004. Allen Atwell Vice President, EMEA Telecom & Wireless, Oracle. Compliance Initiatives Wal-Mart, DoD, Metro, Tesco, JC Penney, Albertsons… .

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Allen Atwell Vice President, EMEA Telecom & Wireless, Oracle

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  1. Capturing, Managing and Using RFID InformationRFID and Telecommunication Services Workshop May 25th, 2004 Allen Atwell Vice President, EMEA Telecom & Wireless, Oracle

  2. Compliance Initiatives Wal-Mart, DoD, Metro, Tesco, JC Penney, Albertsons… Why is RFID Hot Now?A Convergence of Developments Technology/Standards Enablement Business Process Evolution Falling RFID Tag Costs Supply Chain Collaboration Global Numbering (EPC) and Catalogs (UCCNet) Ubiquitous Connectivity XML Messaging VMI and Consignment Broad-Based RFID Market Interest

  3. Retail - Product Lifecycle AwarenessBusinesses with Intelligent Items • Product Intelligence • Analysis of aggregate data over time. • Supply trends. • Demand trends. • Key performance indicators. • Demand Visibility • Quantity and frequency of product purchases. • Date, time and locations of purchases. • Supply Visibility • Accurate, real-time inventory visibility. • Inventory location. • Inventory history. • Labor Savings • Automated data collection with RFID tags/readers. • Increased product handling efficiency. Increasing Benefits Degree of Collaboration Manufacturing plant Manufacturing DC Retail DC Retail Warehouse – Retail Store Consumer

  4. Another example : Healthcare • Estimate shows about 100,000 people die every on year in US due to medication error. (source Institute of Medecin, Washington DC) • Experiments using RFID wristband for patients show a 86.6 % reduction in medication errors (US Veterans Health Administration, 173 facilities, 2002/2003) • Hospital assets management through RFID and Mobile devices allows control of asset and costs limitation

  5. Real-Time Enterprise Challenges Analyze Manage Access Respond Collect

  6. ACCESS Information Access/ Visibility Unified Workspace Real-Time Collaboration Responsive Enterprise ANALYZE Business Processes E-Business Suite Embedded Analytics Event-Based Architecture RESPOND CAPTURE MANAGE Grid Infrastructure Event Storage and Distribution Event Sources Edge Server Sensors, RFID, System Events Data Collection,Cleansing, Dispatch Oracle Sensor-Based Services Business Intelligence Alerts Portal Business Process Monitoring Applications Database Application Server Scalable Data Archive, Aggregration, Dissemination Security, Integration, Developtiont Tools

  7. Where is the Data Coming From ?Multiple point solutions are complex and costly Temperature Moisture Cellular Magnetic Field RFID US RFID Asia RFID-Enabled Applications

  8. Manage RFID as part of unified approach …Single Platform, Flexible, Scalable, … Temperature Moisture Cellular Magnetic Field RFID US RFID Asia Application Server Middleware RFID-Enabled Applications This presentation does not reflect a commitment to deliver. Product directions can be modified without explicit notice.

  9. Visibility Layer: Portals, BAM & BI Alerts Portal ApplicationServer 10g Middleware & Applications BPM Applications Event Storage& Distribution AQ Streams 10g Database EventSources Sensors RFID System Events … and “Edge” to “Intelligence” IntegrationCommon support for range of events This presentation does not reflect a commitment to deliver. Product directions can be modified without explicit notice.

  10. Oracle Edge Services Enterprise Manager Device Manager Filter Manager Development Kit RFID Printers Driver Framework Filter Framework Data Dispatcher Fixed RFID Reader Alien Base PL/SQL, Other Queues, AQ/JMS, etc Streams/AQ EMS CrossRead JMS JMS Client FEIG Pass Handheld RFID Readers & Barcode Scanners Web Services (WSDL) Intermec PalletPass Web Services Matrics Shelf HTTP Servlet, JSP, etc Zebra PalletShelf Other/Custom Custom Applications LED Displays & Alarms Other Other

  11. Oracle Edge Services:Device Management

  12. Managing Privacy & Security Item / Shelf Personal Privacy Point of Sale Retail Cost of Adoption Commercial Security Distribution Pallet / Dock Doors Manufacturing • Broad adoption at POS is in the future • Need standards, education and shared value proposition • Service has good value proposition, but also privacy concerns • Important current concern is Commercial Security • Syndication - Who has access to which data? • Becomes most critical with open-loop systems • With 10g, Oracle’s VPD offers row level access control and masking, independently from the application

  13. Oracle E-Business Suite Finance Projects Immediate access to sensor-based information and intelligence throughout the supply network Maintain HR Service Customers Develop Products Fulfill Sensors Market Make Sell Procure Order Plan

  14. Oracle Sensor-Based ServicesEnabling the Real-Time Enterprise

  15. About Oracle … • Oracle (NASDAQ: ORCL) is the world’s largest enterprise software company • Oracle has capabilities to support RFID in its Applications, Application Server and Database products • For more information about Oracle, visit our Web site at rfid.us.oracle.com

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