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O. O. prah. probono. probono. Team O probono. O. Lola Adele-Oso Program, DC. Rachel Kim Program, BA. Cheryl Timoney Program, BA. Daphne Chan F&A, BA. Transformational Power of Pro Bono: Space Redesign. Don’t trust/see value in pro bono/ corprations. Increased self-worth/confidence

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  1. O O prah probono probono

  2. Team Oprobono O Lola Adele-Oso Program, DC Rachel Kim Program, BA Cheryl Timoney Program, BA Daphne Chan F&A, BA

  3. Transformational Power of Pro Bono: Space Redesign Don’t trust/see value in pro bono/corprations Increased self-worth/confidence Increased professional development & staff satisfaction/morale Increased comfort & trust with cross-sector partnerships/professional services Understanding that own capacity building is CORE to mission Urgent needs and pro bono time not aligned AFTER BEFORE pro bono makeover Meeting mission and pro bono not aligned No resources/ expertise to manage pro bono Fundraising, fundraising, fundraising! knowledge + experience  change in behavior (let’s do more pro bono!) SPACE IS JUST THE BEGINNING…

  4. Transformational Power of Pro Bono • Develop campaign message around transformative power of pro bono • Enroll Oprah to be our Influencer (& messenger) • Adopt pro bono for one year as her message across her media platforms • Launch campaign with Pro Bono Space Redesign Contest – 12 deserving nonprofits across the country selected (The 12 nonprofits will also receive a pro bono coach for the year) • Produce a documentary on her network – follow these stories • Showcase one of the 12 nonprofits in O Magazine each month • Promote LinkedIn and other pro bono marketplace platforms

  5. Quantitative and Qualitative Measurements • Increased awareness – more site traffic (relative to baseline) on LinkedIn and other major pro bono marketplace platforms • Increased use of pro bono - more postings on Linkedin and other marketplace platforms • Pre and post campaign feedback from the 12 winners and their communities • Changes in social media metrics - #oprobono, retweets, blog posts and comments

  6. Oprobono…Just the Beginning Engage NPO influencers to maximize scale • Geoffrey Canada(Harlem Children’s Zone) • Bill Gates (BMGF) • Michelle Obama (White House) • Bill Drayton (Ashoka) More influencers O effect Diffusion of Innovation Theory

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