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1. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK For more course Tutorials www.tutorialrank.com

2. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide 1 (UOP Course) MKT 421 Final Exam Guide (New) 1.         Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Sales management communications.   Integrated promotional marketing.     Sales promotion communications.      Integrated marketing communications. 1) Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: 

3. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide 3 (UOP Course) MKT 421 Final Exam Guide 2 (UOP Course) MKT 421 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing?  1) According to the text, marketing means: 2) Which of the following statements best describes the modern view of marketing? 3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 

4. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide 5 (UOP Course) MKT 421 Final Exam Guide 4 (UOP Course) 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means:  ) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: A. Selling. B. Advertising. C. Producing and selling. D. Much more than selling and advertising. 

5. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide 7 (UOP Course) MKT 421 Final Exam Guide 6 (UOP Course) 1) According to the text, marketing means: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing?  ) According to the text, marketing means:2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:3) Which of the following statements best describes the modern view of marketing?

6. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide 9 (UOP Course) MKT 421 Final Exam Guide 8 (UOP Course) ) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means:  1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:2) Which of the following statements best describes the modern view of marketing?3) According to the text, marketing means:

7. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Final Exam Guide All 10 Sets (UOP Course) MKT 421 Final Exam Guide 10 (UOP Course) This tutorial contains 10 sets of final exam of MKT 421 for details of each set please go "MKT 421 Final Exam" under categories on the Home Page According to the text, marketing means: 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: -macro dilemma. 3) Which of the following statements best describes the modern view of marketing? 

8. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 1 Discussion Question 2 (UOP Course) MKT 421 Week 1 Discussion Question 1 (UOP Course) Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics?  How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

9. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 2 Discussion Question 1 (UOP Course) MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) • This tutorial contains 2 different papers • Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • Identify a brand about which you are passionate. • Explain a minimum of three reasons why you are passionate about this brand. • Respond to the following questions: • Is the company successful in building loyal customer relationships across different groups? • Why or why not? • Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

10. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (New) MKT 421 Week 2 Discussion Question 2 (UOP Course) • Select a company currently experiencing marketing changes.Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: • Each of the four P's should be addressed on its own slide. • The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. • Use the Wall Street Journal database in the University Library to facilitate your research of the company. What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

11. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 3 Discussion Question 1 (UOP Course) MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (New) Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? • Write a 750- to 1000-word paper that does the following: • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch • Identifies 3 to 4 companies you want to work for, and an explanation as to why • Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision • Format your paper consistent with APA guidelines.

12. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) MKT 421 Week 3 Discussion Question 2 (UOP Course) This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

13. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 4 Discussion Question 1 (UOP Course) MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New) What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? This tutorial contains 2 different papers Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course. Obtain your instructor's approval of your product or service before beginning this project.

14. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (New) MKT 421 Week 4 Discussion Question 2 (UOP Course) • Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: • A description of blue ocean strategy and its importance • A product or service that might be considered a blue ocean move and why • An alternative red ocean move for the same product or service along with the pros and cons of that strategy • Format your paper consistent with APA guidelines. What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

15. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 5 Discussion Question 1 (UOP Course) MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New) Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not. • This tutorial contains 2 different papers • Use the product and organization you identified in your Week 3 Strategy and Positioning Paper. • Write a 1,500- to 2,000- word paper that includes: • A detailed description of the features of your product or service including how it solves the needs of your target market • A description of how your marketing efforts will change with each phase in the product life cycle • The packaging you will use for your product or service and how it will add value

16. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) MKT 421 Week 5 Discussion Question 2 (UOP Course) This tutorial contains two sets of Paper Select an industry. Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why

17. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets)(NEW) • This tutorial contains two sets of Paper and Presentation • Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan. • Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following: • Your promotional strategy for your product or service, including how you may use the following: • Advertising • Public relations • Digital marketing

18. MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK For more course Tutorials www.tutorialrank.com