100 likes | 299 Views
Market Analysis. The Sports Company. Introduction. Analysis of past, present, and future sales David Rakes. Topics of Discussion. Sales Growth Competition Market Share. Sales Growth. 1997 sales $5,100,000 1998 sales $5,900,000 1999 sales $7,400,000 2000 sales $10,200,000.
E N D
Market Analysis • The Sports Company
Introduction • Analysis of past, present, and future sales • David Rakes
Topics of Discussion • Sales Growth • Competition • Market Share
Sales Growth • 1997 sales $5,100,000 • 1998 sales $5,900,000 • 1999 sales $7,400,000 • 2000 sales $10,200,000
Market Share • 35% Sports Company • 40% Action Corporation • 25% Teams Unlimited • 10% Other
Competition • Action Corporation • established in 1986 • Located in Union, Oregon • Teams Unlimited • established in 1989 • located in Spring, Maine
Next Steps • Research Industry Trends • Detail Strengths and Weaknesses • Develop Future Marketing Plan
What this Means • Past – sales doubled in 4 years • Present – market share 35% • Future – where to go from here?
Market Analysis The End